Marketing automation software is designed to simplify marketing processes for your organization by providing a platform that automates repetitive tasks.
Marketing automation addresses common challenges facing most marketing departments including:
- Siloed and inconsistent corporate data
- Lack of analytics, reports, dashboards
- Having too many operational duties that detract from developing important strategic initiatives
Marketing automation platforms help companies to streamline, automate, and measure marketing activities and workflows to increase operational efficiency, customer engagement and customer conversions.