How Marketing Automation Can Benefit Marketing Initiatives

Marketing Automation Defined

Marketing Automation platforms are designed to simplify processes for marketing organizations by automating repetitive tasks. These platforms help companies to streamline, automate, and measure marketing activities and workflows to increase operational efficiency, customer engagement and customer conversions.

Marketing automation addresses common challenges facing most marketing departments including:

  • Siloed and inconsistent corporate data
  • Lack of analytics, reports, dashboards
  • Having too many operational duties that detract from developing important strategic initiatives