Your customers want to do business with you through multiple channels: phone, email, text, web and mobile apps. And they expect their experiences to be continuous, consistent and seamless across channels.
But even if your data can support such a modern approach, can your technology? Salesforce Marketing Cloud is the solution. It enables marketing automation, social media marketing and digital advertising tools that support your transformation from multichannel to omnichannel.
As a Salesforce partner whose experience with Marketing Cloud/Exact Target spans 10+ years, our Salesforce certified team partners with our clients to drive their specific business outcomes.
To date, we’ve implemented 2,000+ campaigns for our clients, including more than 50 billion customer touches in more than 25 countries and 14 languages. And we can help you, too.
Overcoming Challenges to Salesforce Marketing Cloud Success
Purchasing your licenses is just the beginning of your journey. Successfully implementing and effectively using a platform such as Salesforce Marketing Cloud requires thorough knowledge of the product. You must have experience in configuration, your planned usage, and how it will fit in with the other platforms in your marketing technology stack.
Based on our experience, you may experience a few common challenges associated with Salesforce Marketing Cloud, including:
- Lack of Salesforce Marketing Cloud knowledge and technical expertise
- Insufficient data available to Salesforce Marketing Cloud
- Team capacity limits
For a more complete list of pitfalls and solutions, read our blog post “Avoiding the Most Common Salesforce Marketing Cloud Stumbling Blocks”
We have helped many clients overcome these pitfalls and increase the value they receive from their Salesforce Marketing Cloud investment by driving measurable business outcomes and improving customer experiences. Let us guide you, too.
Salesforce Marketing Cloud Enablement and Advancement
When implemented correctly, Salesforce Marketing Cloud offers many possibilities for expanding and improving your organization’s marketing initiatives and customer experiences. After initial implementation, we can help you with various factors to enable and advance your use of Salesforce Marketing Cloud.
Analytics
Salesforce Marketing Cloud can provide a wealth of data about the communications it is sending and the engagement it is driving. This data can be used to create timely, accurate and relevant reporting and analytics.
The campaign performance showing customer behavior and interactions from Salesforce Marketing Cloud, often combined with other data sources, provides valuable business and customer insights.
Our services include:
- Campaign analytics and reporting*
- Development of operational and executive dashboards
- Creation of 360° customer views
- Salesforce Marketing Cloud data import and exports
*We have expertise in various business intelligence (BI) tools, in addition to those Salesforce Marketing Cloud natively supports, including Tableau and PowerBI.
Campaign Implementation
Our Salesforce Marketing Cloud expertise covers all aspects of campaign implementation: data management, segmentation, email/journey development, testing and reporting setup.
Related work can include landing page development and preference center implementation, including campaign implementation across the various channels Salesforce Marketing Clouding supports.
Our capabilities include:
- Creation of customer personalized journeys and communications
- Mobile campaign development, including SMS messaging
- Social media campaign enablement
- Ongoing campaign implementation managed services
Marketing Cloud Enablement and Integration
We can advance your use of Marketing Cloud with integrations, Salesforce AppExchange products and custom development.
These support your unique business needs and goals, leverage your enterprise data, and drive your desired business outcomes and customer experiences.