Salesforce Marketing Cloud

Engage your customers through the channels they want to drive business success.

Home » Technology Solutions Consulting & Services » Salesforce Consulting Services » Salesforce Marketing Cloud

Your customers want to do business with you through multiple channels: phone, email, text, web and mobile apps. And they expect their experiences to be continuous, consistent and seamless across channels.

But even if your data can support such a modern approach, can your technology? Salesforce Marketing Cloud is the solution.  It enables marketing automation, social media marketing and digital advertising tools that support your need for multichannel customer engagement.

As a Salesforce partner whose experience with Marketing Cloud spans 15+ years, our Salesforce-certified team partners with our clients to drive their desired customer experiences and specific business outcomes.

Our capabilities with Salesforce Marketing Cloud include implementation, integration, enablement and advancement, and managed services.

To date, we’ve implemented 2,000+ campaigns for our clients, including more than 50 billion customer touches in more than 25 countries and 14 languages. And we can help you, too.

Traci Whetzel

Director

Salesforce Service Offering

Overcoming Challenges to Salesforce Marketing Cloud Success

Salesforce Marketing Cloud (SFMC) is a powerful platform to execute and deliver on your marketing strategy, but implementation and usage aren’t easy.

Marketing Cloud has more functionality than ever before with its various Studios, Builders, and associated products including Personalization, Intelligence, and Account Engagement. In addition to that, Salesforce’s multiple releases per year add additional features that can benefit your organization.

Understanding all of these capabilities and how they apply to you and your goals and strategy is the key to getting the most from the platform and doing it effectively and efficiently.

Marketing Cloud challenges abound and some of the most common we assist clients with are:

Creation of SFMC Strategy and Roadmap
- Business goal alignment with SFMC capabilities
- Define & prioritize value add projects
- Roadmaps with quick wins & larger project identification
Enabling increased use and value from Marketing Cloud
- New Journey & campaign creation
- Enabling SMS/text functionality
- Scaling (new use cases, channels, Studios & Builders)
Assessing current implementation for improvement
- Operational Health
- License & User Review
- Configuration & Usage Best practices
Integrations & Data Management
- Integrate with other enterprise systems
- Data management within SFMC
- Contact & Subscription Management

We understand that each client has their own priorities and challenges and we partner with our clients to help them overcome and avoid challenges with Salesforce Marketing Cloud.

Avoiding Common Salesforce Marketing Cloud Stumbling Blocks

We have helped many clients avoid the most common pitfalls and increase the value they receive from their Salesforce Marketing Cloud investment by driving measurable business outcomes and improving customer experiences.

For a complete list of pitfalls and solutions, read our blog post “Avoiding the Most Common Salesforce Marketing Cloud Stumbling Blocks”

READ THE BLOG

Learn how the combination of marketing automation and Salesforce CRM can empower your organization.

When implemented correctly, Salesforce Marketing Cloud offers many possibilities for expanding and improving your organization’s marketing initiatives and customer experiences. After initial implementation, we can help you with various factors to enable and advance your use of Salesforce Marketing Cloud.

Salesforce Marketing Cloud Implementation

Your Salesforce Marketing Cloud implementation is the foundation of your long-term success and if done incorrectly or without an eye to the future, you will encounter challenges in your usage.

We partner with you to plan the implementation of Salesforce Marketing Cloud and each of its components based on your specific priorities and planned usage.

Common Salesforce Marketing Cloud implementation services we provide include:

Initial configuration – Sender Authentication Profile, Users, Reply mail management & sender profiles
Journey Builder and email template configuration
Data integrations and data management
Marketing Cloud Personalization (Interaction Studio) & Marketing Cloud Intelligence (Datorama)

Marketing Cloud Enablement and Advancement

We can advance your use of Marketing Cloud to enable you to get more out of your investment in Salesforce Marketing Cloud.

This enablement will be aligned with your unique needs and goals, drive your desired business outcomes and customer experiences, and help you advance your use of the platform.

Enablement and Advancement can include:

Increased use of standard features (e.g., Journey Builder, Subscription Center, etc.)
Configuration and setup of additional capabilities
- Mobile Studio
- Marketing Cloud Personalization (Interaction Studio)
- Marketing Cloud Intelligence (Datorama)
Campaign evolution (custom templates & AMPscript, dynamic content, multi-channel, etc.)

Integrations & Analytics

Salesforce Marketing Cloud can provide a wealth of data about the communications it is sending and the engagement it is driving. This data can be used to create timely, accurate and relevant reporting and analytics.

Campaign performance data showing customer behavior and interactions from Salesforce Marketing Cloud, is valuable and can be enhanced with other data sources to provide even greater business value and customer insights.

Our services include:

Campaign analytics and reporting*
Development of operational and executive dashboards
Creation of 360° customer views
Data imports and exports to Marketing Cloud using various methods

*We have expertise in various business intelligence (BI) tools, including Tableau and PowerBI in addition to those Salesforce Marketing Cloud natively supports.

Years Salesforce Marketing Cloud Partner

Salesforce Marketing Cloud Projects Delivered

Want to learn more about our Salesforce consulting services?

TALK TO AN EXPERT