Marketing Operations
Centric's Marketing Operations experts deliver solutions that make marketing work.
Marketing today must be more than creative and inspiring. It must be technology-driven, intelligently automated and data-informed. It must keep pace with the ever-changing stack of marketing technology and tools to provide real-time, on-demand insights. And, it must engage customers wherever they are, on any device they use.
At Centric, our approach allows marketers to create personalized, high-value, high-touch experiences that are relevant to your customers and prospects.
- You create the content. We deliver it to your audiences – at the right time, in the right way, and on the right device. At the highest scale imaginable.
- You map your customer’s journey. We automate the steps along the path.
- You invest in a marketing automation platform. We make it work across all of your systems, teams, products and customer sets.
- You design the campaign. We execute it flawlessly. Operationalizing it across channels, programs, teams and tools.
- You define the metrics that measure success. We build the analytics and reporting that provide data for actionable insight.
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Our Expertise – Marketing Operations Services
We build solutions that make marketing work. The intersection of Marketing Technology, Sales, and traditional IT can be complex due to varying departmental priorities and diverse technologies.
Centric’s team can help identify requirements, create the roadmap, and build the needed solutions and integrations to ensure that marketing operations works seamlessly and at scale.
Our services include Strategy, Campaign Implementation, Campaign Integration, and Campaign Analytics.
Strategy
- Marketing Campaign Design
- Marketing Automation Assessments & Tool Selection
Campaign Implementation
- Email Marketing
- Customer Journey Automation & Workflow
- Campaign Execution, Monitoring, and Training
- Mobile Campaigns
- On-going Support
Campaign Integration
Automating campaigns across Sales, Marketing and IT systems requires much more than an off-the-shelf or in-the-cloud software. Centric develops needed custom solutions to ensure the marketing automation platform you’ve chosen works seamlessly with your existing business applications. Our accelerators and tools support omni-channel marketing efforts ensuring interoperability throughout your organization.
- Custom Development
- Accelerator Tools
- Cross Channel and Cross Platform Integration (CRM, Portal, Legacy System)
- Social Platforms
- Online Advertising (Paid Search, Social Platforms, Display Ads)
Campaign Analytics
Data, data, everywhere. But how do you make sense of it all? How do you trust what you’re seeing, make meaningful decisions, and adjust in real-time so that your customer’s experience is engaging, relevant and personalized?
Enter Centric’s Data Optimization expertise – delivering timely, accurate and relevant reporting and actionable data on customer behavior and interactions in formats that your entire marketing team and sales staff can understand.
- 360 Data View / Data Optimization
- Executive Dashboards
- Analytics & Reporting
- Data Warehousing
- On-Demand Exports
Our Expertise – Marketing Operations Platforms
Digital marketing tools are evolving faster than companies can evaluate, adopt, integrate, train and use them. Predictive technologies, CRM solutions, sales enablement software, data analytics, and the Internet of Things, are just a few of the hundreds of digital marketing tools available today. Let your team focus on the customer, on the creative, on the message – on your unique business – and let us provide the skilled staff needed for implementation. We invest in training our people on the latest technology so you can focus on the customer.
- Salesforce Marketing Cloud – ExactTarget and Pardot
- Marketo
- Oracle Eloqua
- HubSpot
- iContact