Your plate is already full. Between meeting customer expectations, delivering products or services, and maintaining relevance among competitors, the last thing you need is disruption in marketing operations — the core of your marketing organization.
For your business to succeed, your marketing operations must be technology-driven, intelligently automated, agile and data-informed. They must keep pace with the ever-changing state of marketing and sales technology, from CRM and sales enablement solutions such as Salesforce Sales Cloud and Microsoft Dynamics to marketing automation tools like Salesforce Marketing Cloud and Marketo, to new data sources & analytics platforms.
In addition, data must be delivered and processed in real-time for immediate insights and follow-on sales and marketing execution. Processes should be consistent, repeatable and agile. Testing must be done in structured ways to deliver valid results. And all of this may need to take place across a variety of customer-facing channels.
Only then can you start to provide compelling customer experiences and engage customers wherever they are, on the devices of their choice, in the channels they desire — and this requires having a solid marketing operation foundation.
