Marketing Operations is about more than content, creative and campaigns.
Marketing Operations describes the function of the marketing organization. It includes the people, process and technology that enable marketing to efficiently scale with quality and consistency in order to provide the ROI you expect.
Marketing must be technology-driven, intelligently automated, agile and data-informed. It must keep pace with the ever-changing stack of marketing and sales technology and that data they gather to provide real-time, on-demand insights and execution. It must deliver a compelling customer experience and engage them wherever they are, on any device they use.