Marketing Operations is about more than content, creative and campaigns.
Marketing Operations describes the function of the marketing organization. It includes the people, process and technology that enable marketing to efficiently scale with quality and consistency in order to provide the ROI you expect.
Marketing must be technology-driven, intelligently automated, agile and data-informed. It must keep pace with the ever-changing stack of marketing and sales technology and that data they gather to provide real-time, on-demand insights and execution. It must deliver a compelling customer experience and engage them wherever they are, on any device they use.
Our approach to marketing operations is working in partnership and collaboration with our clients to understand their needs, goals and desired business outcomes from their marketing technology. We solve your marketing automation challenges and advance your maturity in the use of your platforms, while delivering exceptional value to your business by
Understanding and Improving Marketing ROI
- Improve data quality and integration to provide timely analytics and insights
- Develop reporting on specific business outcomes, not just tool-based metrics
Increasing Efficiency and Effectiveness
- Optimize configuration and processes for current and future campaigns and leads
- Improve the velocity of campaign execution by applying best practices
Increasing Resource Flexibility and Capability
- Achieve scalable capacity to meet needs and focus on core marketing tasks.
- Expand expertise to supplement in-house capabilities in an economical way
Scaling Marketing Efforts
- Adopt marketing automation across the entire customer lifecycle
- Provide personalized marketing experiences across multiple channels and devices
Providing Proven Expertise
- Utilize experts who have executed thousands of campaigns and billions of communications for B2C and B2B businesses
- Embrace custom solutions and architecture proven to successfully scale
- Learn how we helped our client increase customer retention and engagement
We Make Marketing Work
No matter where you are on your journey, our digital and marketing operations experts can help plan your course and implement solutions for real results.
Our team is ready to help make marketing work for you with the following services:
Marketing Operations Services
Best practices, process development and governance specific to your organization
Campaign and journey design and execution services in your marketing automation platform
Campaign monitoring for proper execution, performance anomalies and in-flight learnings
Marketing automation assessments to determine your maturity, next steps and quick wins
Marketing Automation Enablement
Enabling the use of marketing automation across the entire customer lifecycle
Scaling your use of marketing technologies with your data
Utilizing existing data and tools to personalize the customer experience
Marketing automation platform enhancements to meet your specific needs
Data integrations to best leverage your data across your martech stack
CRM and marketing automation integrations and migrations
Custom development including industry specific / proprietary tool integration
Cloud implementations and migrations to support marketing
Advanced Analytics & Insights
Customer analytics for pre/post campaign analysis and insights
Performance metrics beyond what your platforms natively provide
Data modeling specific to customers, markets, products and/or services
Business outcome reporting showing the impact on your bottom line and goals
5 Key Digital Trends
We asked several of our digital thought leaders to share what they envision for the future of strategy, design, marketing and technology. We arrived at five key digital trends we see as growth levers and innovation engines for years to come.
Marketing Operations Platforms
Digital marketing tools are evolving faster than companies can evaluate, adopt, integrate, train and use them. Predictive technologies, CRM solutions, sales enablement software, data analytics, and the Internet of Things, are just a few of the hundreds of digital marketing tools available today.
Let your team focus on the customer, on the creative, on the message – on your unique business – and let us provide the skilled staff needed for implementation.
We build solutions that make marketing work. The intersection of marketing technology, sales, and traditional IT can be complex due to varying departmental priorities and diverse technologies.
Our team can help identify requirements, create the roadmap, and build the needed solutions and integrations to ensure that marketing operations works seamlessly and at scale.
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