Marketing Operations is about more than content, creative and campaigns.
Marketing Operations describes the function of the marketing organization. It includes the people, process and technology that enable marketing to efficiently scale with quality and consistency in order to provide the ROI you expect.
Marketing must be technology-driven, intelligently automated, agile and data-informed. It must keep pace with the ever-changing stack of marketing and sales technology and that data they gather to provide real-time, on-demand insights and execution. It must deliver a compelling customer experience and engage them wherever they are, on any device they use.
5 Key Digital Trends
We asked several of our digital thought leaders to share what they envision for the future of strategy, design, marketing and technology. We arrived at five key digital trends we see as growth levers and innovation engines for years to come.
Marketing Operations Platforms
Digital marketing tools are evolving faster than companies can evaluate, adopt, integrate, train and use them. Predictive technologies, CRM solutions, sales enablement software, data analytics, and the Internet of Things, are just a few of the hundreds of digital marketing tools available today.
Let your team focus on the customer, on the creative, on the message – on your unique business – and let us provide the skilled staff needed for implementation.
Our platform expertise includes Salesforce Marketing Cloud, Marketo, and Pardot.
Our Expertise
We build solutions that make marketing work. The intersection of marketing technology, sales, and traditional IT can be complex due to varying departmental priorities and diverse technologies.
Our team can help identify requirements, create the roadmap, and build the needed solutions and integrations to ensure that marketing operations works seamlessly and at scale.
Our Latest Insights
Trending Business and Technology Topics
We Make Marketing Work
No matter where you are on your journey, our digital and marketing operations experts can help plan your course and implement solutions for real results.
Marketing Operations Services
Our team is ready to help make marketing work for you with the following services:
Campaign Strategy
Our services in this area include:
- Marketing Campaign Design
- Marketing Automation Assessments & Tool Selection
Campaign Implementation
Our services in this area include:
- Email Marketing
- Customer Journey Automation & Workflow
- Campaign Execution, Monitoring, and Training
- Mobile Campaigns
- On-going Support
Campaign Integration
Automating campaigns across sales, marketing and IT systems requires much more than off-the-shelf or in-the-cloud software. We develop custom solutions to ensure the marketing automation platform you’ve chosen works seamlessly with your existing business applications. Our accelerators and tools support omni-channel marketing efforts and ensure interoperability throughout your organization.
Campaign Analytics
Data, data, everywhere. But how do you make sense of it all? How do you trust what you’re seeing, make meaningful decisions, and adjust in real-time so that your customer’s experience is engaging, relevant and personalized? Enter our data optimization expertise – delivering timely, accurate and relevant reporting and actionable data on customer behavior and interactions in formats that your entire marketing team and sales staff can understand.