Your plate is already full. Between meeting customer expectations, delivering products or services, and maintaining relevance among competitors, the last thing you need is disruption in marketing operations — the core of your marketing organization.
For your business to succeed, your marketing operations must be technology-driven, intelligently automated, agile and data-informed. They must keep pace with the ever-changing state of marketing and sales technology, from CRM and sales enablement solutions such as Salesforce Sales Cloud and Microsoft Dynamics to marketing automation tools like Salesforce Marketing Cloud and Marketo, to new data sources & analytics platforms.
In addition, data must be delivered and processed in real-time for immediate insights and follow-on sales and marketing execution. Processes should be consistent, repeatable and agile. Testing must be done in structured ways to deliver valid results. And all of this may need to take place across a variety of customer-facing channels.
Only then can you start to provide compelling customer experiences and engage customers wherever they are, on the devices of their choice, in the channels they desire — and this requires having a solid marketing operation foundation.
Our Marketing Operations expertise encompasses a suite of Salesforce Consulting Services and Microsoft Dynamics Consulting Services, as well as deep knowledge in specific platforms, such as Marketo and Pardot (to name a few). In addition to our technical knowledge, we also leverage our People and Change and Operational Excellence offerings to ensure you maximize the value of your martech investments.
We make marketing work for you with our:
- Marketing campaign strategy, tactics, and processes
- Marketing Operations best practices and governance
- Marketing Automation assessments
Campaign Implementation & Managed Services
- Creation of customer personalized journeys and communications
- Multi-channel marketing, including email, text / SMS, and mobile in your platform
- Ongoing campaign managed services including: design, build, test, execution and reporting
Campaign Enablement & Advancement
- Automations, workflows, journeys, and landing pages to support your specific business needs and to enable new and additional customer experiences
- Integrations between your marketing platform(s) and other data sources; including CRM, legacy, proprietary and industry-specific tools and other applications
- Preference center / subscription management enablement and solutions
- Campaign analytics and KPI development
- Platform native and custom campaign performance reporting & dashboards
- Support and advancement of visualization tools (including PowerBI & Tableau)
Marketing Operations Platforms
Digital marketing tools are evolving faster than companies can evaluate, adopt, integrate, train and use them. Predictive technologies, CRM solutions, sales enablement software, data analytics, and the Internet of Things, are just a few of the hundreds of digital marketing tools available today.
Let your team focus on the customer, on the creative, on the message – on your unique business – and let us provide the skilled staff needed for implementation.
We build solutions that make marketing work. The intersection of marketing technology, sales, and traditional IT can be complex due to varying departmental priorities and diverse technologies.
Our team can help identify requirements, create the roadmap, and build the needed solutions and integrations to ensure that marketing operations works seamlessly and at scale.
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