Marketing Operations - Centric Consulting

Marketing Operations

Our Marketing Operations experts deliver solutions that make marketing work.

 

Our approach to marketing operations is working in partnership and collaboration with our clients to understand their needs, goals and desired business outcomes from their marketing technology. We solve your marketing automation challenges and advance your maturity in the use of your platforms, while delivering exceptional value to your business by

Understanding and Improving Marketing ROI

  • Improve data quality and integration to provide timely analytics and insights
  • Develop reporting on specific business outcomes, not just tool-based metrics

Increasing Efficiency and Effectiveness

  • Optimize configuration and processes for current and future campaigns and leads
  • Improve the velocity of campaign execution by applying best practices

Increasing Resource Flexibility and Capability

  • Achieve scalable capacity to meet needs and focus on core marketing tasks.
  • Expand expertise to supplement in-house capabilities in an economical way

Scaling Marketing Efforts

  • Adopt marketing automation across the entire customer lifecycle
  • Provide personalized marketing experiences across multiple channels and devices

Providing Proven Expertise

  • Utilize experts who have executed thousands of campaigns and billions of communications for B2C and B2B businesses
  • Embrace custom solutions and architecture proven to successfully scale
  • Learn how we helped our client increase customer retention and engagement

Read the Story

We Make Marketing Work

No matter where you are on your journey, our digital and marketing operations experts can help plan your course and implement solutions for real results.

Marketing Operations Services

Our team is ready to help make marketing work for you with the following services:

Marketing Campaign Implementation

Marketing Operations Services

Best practices, process development and governance specific to your organization

Campaign and journey design and execution services in your marketing automation platform

Campaign monitoring for proper execution, performance anomalies and in-flight learnings

Marketing automation assessments to determine your maturity, next steps and quick wins

Marketing Campaign Strategy

Marketing Technology Enablement

Enabling the use of marketing automation across the entire customer lifecycle

Scaling your use of marketing technologies with your data

Utilizing existing data and tools to personalize the customer experience

Marketing Campaign Integration

Martech Stack Integration

Data integrations to best leverage your data across your marketing technology tools

Cloud implementations and migrations to support marketing use cases

Marketing automation platform enhancements to have existing tools meet your specific needs

CRM and marketing automation platform integrations

Custom development including industry specific and proprietary tools integration solutions

Marketing Campaign Analytics

Marketing Analytics & Insights

Customer analytics for pre-campaign analysis, targeting and post-campaign performance & insights

Performance metrics beyond what your tools and platforms provide

Data modeling specific to customers, markets, products and/or services

Business outcome reporting to show how marketing is impacting the bottom line

digital-trends-overlapping

5 Key Digital Trends

We asked several of our digital thought leaders to share what they envision for the future of strategy, design, marketing and technology. We arrived at five key digital trends we see as growth levers and innovation engines for years to come.

Read the WhitePaper

Marketing Operations Services Diagram

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Marketing Operations Platforms

Digital marketing tools are evolving faster than companies can evaluate, adopt, integrate, train and use them. Predictive technologies, CRM solutions, sales enablement software, data analytics, and the Internet of Things, are just a few of the hundreds of digital marketing tools available today.

Let your team focus on the customer, on the creative, on the message – on your unique business – and let us provide the skilled staff needed for implementation. 

Our platform expertise includes Salesforce Marketing Cloud, Marketo, and Pardot.

Our Expertise

We build solutions that make marketing work. The intersection of marketing technology, sales, and traditional IT can be complex due to varying departmental priorities and diverse technologies.

Our team can help identify requirements, create the roadmap, and build the needed solutions and integrations to ensure that marketing operations works seamlessly and at scale.

Marketing Operations Diagram

Want to learn how marketing automation can work for you?

Let’s talk