Marketo

Marketo Consulting Services

As a Marketo certified partner, our experienced teams have invaluable knowledge and insights to help with your marketing automation needs.

Our Marketo Experience

Our experienced teams have invaluable knowledge and insights to deliver services that will help you with your Marketo and marketing operations needs: 

Highly Trained Resources

We invest to recruit, train and retain team members who are dedicated and passionate about marketing automation services. 

Marketo Campaign Management

We can do everything from setting up a nurture campaign to creating webinar programs to lead scoring and management. 

Marketo System Integration

We make sure your marketing automation platform talks to your core business applications or integrate with necessary third-party solutions. 

Marketo Configuration and Integration Challenges

Marketo is a powerful tool, but to succeed you must properly configure it for your specific needs and integrate it with your existing CRM platform. Failure to do so may result in a number of lead management pitfalls, including:

  • Applying a generic lead scoring model not applicable to your specific types of customers
  • Inaccurately syncing sales activity in your CRM system that impacts lead scoring and routing (and the communications flow to prospects and leads)
  • Losing visibility of prospects or leads to sales conversions
  • Implementing Marketo in a way that doesn’t scale with increased usage

Our team specializes in end-to-end Marketo services, performing everything from integrating your marketing technology stack with Marketo so it suits your unique business needs, to designing and executing programs, smart campaigns and lead management in collaboration with your teams and partners.

Our goal is to ensure that you will get the most out of Marketo to meet your desired business goals. When done correctly, this provides both a better prospect and customer experience, as well as enabling your sales processes and sales team. Improved efficiency, increased effectiveness and greater sales conversions, as well as improved customer and sales insights, are all possible.

Featured Client Story

Our Marketo experience includes scaling Marketo usage (program and campaign volume), application integrations (e.g. for webinars, market segments, languages, channels, and lifecycle stages), data integrations to support campaign execution, and specialized analytics and reporting needs.

Specifically, our Marketo capabilities include:

  • Lead nurture and management, including lead scoring and routing
  • Marketo data flows
  • Campaign services
  • Operational health
  • Platform advancement
  • Engineering and data services

For one global client, our team of certified Marketo experts, process designers, and software designers restructured workflow management processes, using a combination of services including change management techniques and tailored training programs to specific markets to scale marketing automation across global enterprises.

READ HOW WE SCALED MARKETING AUTOMATION FOR A GLOBAL CLIENT

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We Make Marketing Work

Our philosophy is to understand your organization and the business behind your marketing so we can align and integrate our knowledge of Marketo with your goals, people, processes and tools.

We realize that successful marketing goes beyond Marketo, and involves marketing operations to deliver the most value from your digital marketing initiatives.

Our Other Expertise

In addition to Marketo and Marketing Operations Services, we also offer services and expertise in:

  • Data and Analytics – Transforms data from Marketo and other sources into information that accelerates business insight, ensures operational excellence and gives you a competitive advantage.
  • People and Change Management – Delivers stronger business and technology transformations through strong people alignment and preparation, including the successful roll-out, adoption and use of platforms such as Marketo.
  • Operational Excellence – Leads to well-defined and implemented processes that are key to delivering business value from your Marketo implementation.
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Featured Client Story

Automating customer communication and integrating Marketo’s lead nurturing tools with Microsoft Dynamics accelerates the buyer’s journey and drives quicker sales.

Read how we helped a client customize Marketo 

We Make Marketing Work

No matter where you are on your Marketo journey, our digital and marketing operations experts provide services that can help plan your course and implement solutions for real results.

Want to learn more about our Marketo Consulting Services?

Let’s talk