Whether you need to develop your lead management and scoring, launch a sales campaign, integrate a proprietary tool, or set up marketing operations – our Marketo Consulting Services make your marketing work.
As a certified Marketo Silver partner, we have expertise and experience in the implementation of the Marketo platform.
We have experience executing Marketo campaigns that support local, regional, national or global marketing efforts – partnering with clients to deliver campaigns in 17 languages to 78 countries touching billions of recipients. We have a history of driving marketing goals and business outcomes for our clients.
We understand how to intelligently advance your use of Marketo for improved ROI, advanced lead management, program development, smart campaign design and execution.
Working in partnership with you, our Marketo team will deliver measurable results from your marketing technology investments, utilizing campaigns and lead scoring that nurtures your leads in the correct way to engage prospects and deliver properly qualified leads that generate sales.
Our experienced teams have invaluable knowledge and insights to deliver services that will help you with your Marketo and marketing operations needs:
Highly Trained Resources
We invest to recruit, train and retain team members who are dedicated and passionate about marketing automation services.
Marketo Campaign Management
We can do everything from setting up a nurture campaign to creating webinar programs to lead scoring and management.
Marketo System Integration
We make sure your marketing automation platform talks to your core business applications or integrate with necessary third-party solutions.
Marketo Configuration and Integration Challenges
Marketo is a powerful tool, but to succeed you must properly configure it for your specific needs and integrate it with your existing CRM platform. Failure to do so may result in a number of lead management pitfalls, including:
- Applying a generic lead scoring model not applicable to your specific types of customers
- Inaccurately syncing sales activity in your CRM system that impacts lead scoring and routing (and the communications flow to prospects and leads)
- Losing visibility of prospects or leads to sales conversions
- Implementing Marketo in a way that doesn’t scale with increased usage
Our team specializes in end-to-end Marketo services, performing everything from integrating your marketing technology stack with Marketo so it suits your unique business needs, to designing and executing programs, smart campaigns and lead management in collaboration with your teams and partners.
Our goal is to ensure that you will get the most out of Marketo to meet your desired business goals. When done correctly, this provides both a better prospect and customer experience, as well as enabling your sales processes and sales team. Improved efficiency, increased effectiveness and greater sales conversions, as well as improved customer and sales insights, are all possible.
Featured Client Story
Our Marketo experience includes scaling Marketo usage (program and campaign volume), application integrations (e.g. for webinars, market segments, languages, channels, and lifecycle stages), data integrations to support campaign execution, and specialized analytics and reporting needs.
Specifically, our Marketo capabilities include:
- Lead nurture and management, including lead scoring and routing
- Marketo data flows
- Campaign services
- Operational health
- Platform advancement
- Engineering and data services
For one global client, our team of certified Marketo experts, process designers, and software designers restructured workflow management processes, using a combination of services including change management techniques and tailored training programs to specific markets to scale marketing automation across global enterprises.
We Make Marketing Work
Our philosophy is to understand your organization and the business behind your marketing so we can align and integrate our knowledge of Marketo with your goals, people, processes and tools.
We realize that successful marketing goes beyond Marketo, and involves marketing operations to deliver the most value from your digital marketing initiatives.
Our Other Expertise
In addition to Marketo and Marketing Operations Services, we also offer services and expertise in:
- Data and Analytics – Transforms data from Marketo and other sources into information that accelerates business insight, ensures operational excellence and gives you a competitive advantage.
- People and Change Management – Delivers stronger business and technology transformations through strong people alignment and preparation, including the successful roll-out, adoption and use of platforms such as Marketo.
- Operational Excellence – Leads to well-defined and implemented processes that are key to delivering business value from your Marketo implementation.
Featured Client Story
Automating customer communication and integrating Marketo’s lead nurturing tools with Microsoft Dynamics accelerates the buyer’s journey and drives quicker sales.
We Make Marketing Work
No matter where you are on your Marketo journey, our digital and marketing operations experts provide services that can help plan your course and implement solutions for real results.
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