Marketing Operations is key to being able to operate marketing effectively, efficiently and to scale; it goes beyond the technology and includes your people, processes, and technologies.
It can help align your business goals, marketing, process and technology; the latter encompasses CRM and sales enablement solutions such as Salesforce Sales Cloud and Microsoft Dynamics, marketing automation tools like Salesforce Marketing Cloud and Marketo, analytics platforms and other products in your marketing technology stack.
Our marketing operations services encompass expertise in technology as well as hands-on experience in the development and use of marketing operations processes and the associated metrics. This includes assisting clients in developing and advancing their own marketing operations capabilities, as well as providing marketing operations managed services.
With successful marketing operations, you can start to provide compelling customer experiences and engage customers wherever they are, on the devices of their choice, in the channels they desire, with the message they desire, at the moment that it’s most impactful — and deliver on your business goals.
We recognize that every organization is different in their marketing maturity and marketing operations need to be tailored to their specific needs and goals. Our team will partner with you in the way that works best for you to establish or advance your marketing operations.