Marketing Operations - Centric Consulting

Marketing Operations Services

Our services enable your marketing to operate efficiently and to scale, with quality and consistency.


Marketing Operations is key to being able to operate marketing effectively, efficiently and to scale; it goes beyond the technology and includes your people, processes, and technologies.

It can help align your business goals, marketing, process and technology; the latter encompasses CRM and sales enablement solutions such as Salesforce Sales Cloud and Microsoft Dynamics, marketing automation tools like Salesforce Marketing Cloud and Marketo, analytics platforms and other products in your marketing technology stack.

Our marketing operations services encompass expertise in technology as well as hands-on experience in the development and use of marketing operations processes and the associated metrics. This includes assisting clients in developing and advancing their own marketing operations capabilities, as well as providing marketing operations managed services.

With successful marketing operations, you can start to provide compelling customer experiences and engage customers wherever they are, on the devices of their choice, in the channels they desire, with the message they desire, at the moment that it’s most impactful — and deliver on your business goals.

We recognize that every organization is different in their marketing maturity and marketing operations need to be tailored to their specific needs and goals. Our team will partner with you in the way that works best for you to establish or advance your marketing operations.

Our Marketing Operations Services

Our Marketing Operations expertise includes a suite of Salesforce Consulting Services and Microsoft Dynamics Consulting Services, as well as deep knowledge of specific platforms, such as Marketo, Pardot (Marketing Cloud Account Engagement), Tableau and PowerBI (to name a few). 

In addition to our technical knowledge, we also leverage our People and Change and Operational Excellence offerings to ensure you maximize the value of your martech investments. We make marketing work for you with our:

Core Marketing Operations

  • Marketing campaign strategy, tactics, and processes to align with your business and team to improve campaign performance and execution
  • Marketing Operations best practices and governance development including metrics to understand and improve current processes
  • Marketing Automation assessments for various platforms including Salesforce Marketing Cloud, Pardot (Marketing Cloud Account Engagement) and Marketo

Campaign Services

  • Creation of customer-personalized journeys and communications
  • Multi-channel marketing, including email, text / SMS, and mobile in your platform
  • Ongoing campaign-managed services including: design, build, test, execution and reporting

Platform Advancement

  • Automations, workflows, journeys, and landing pages to support your needs and enable new and additional customer experiences
  • Integrations to increase data and content available to your marketing automation platform
  • Preference center/subscription management enablement and solutions

Campaign Analytics

  • Campaign analytics and KPI development
  • Platform native and custom campaign performance reporting & dashboards
  • Support and advancement of visualization tools (including PowerBI & Tableau)

Marketing Operations Platforms

Our platform expertise spans Salesforce Marketing Cloud,Marketo, and Pardot (Marketing Cloud Account Engagement), to name a few.

These platforms are constantly evolving with multiple releases per year and our team trains, evaluates, uses, becomes certified, and develops best practices so your team doesn’t have to.

Let your team focus on the customer, on the creative, on the message – on your unique business – and let us provide the skilled team needed for implementation and advancement.

Want to learn more about our Marketing Operations services?