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How the Salesforce Lightning Platform Enables Citizen Development

Leaders at many companies are looking to citizen development to solve remote-work challenges. Salesforce Lightning Platform can help.

5 Steps to Take Before Fully Engaging in a Salesforce Implementation

Deciding what your organization needs before making a purchase can be a lot. We look at a few steps to take during Salesforce implementation.

Understanding CRM Technology

Read this beginner’s guide to CRM technology, which covers what it is, how it works, and how it can improve your business.

Enabling Greater Productivity with MuleSoft and Modern Service-Oriented Architecture

How Our Middleware Implementation Experience and Right-Site Delivery Model Helped Our Client Break Down Data Silos

Delivering New Customer Experiences with Salesforce

How using Salesforce Marketing Cloud and Service Cloud helped our client improve and enable new customer experiences.

Salesforce Success and the Journey to Get There

In this episode of Biz and Tech Talks, we hear from Traci Whetzel about Salesforce's role in the world of CRM tools.

An Inside Look at Marketing Automation

In this episode of our Centric Biz and Tech Talks, we talk to Michael McNeal about Marketing Automation.

Marketing Automation for Your Employee, Partner and Vendor Communications

Using Marketing Automation tools, such as Salesforce Marketing Cloud allows you to streamline sending emails both externally and internally.

Creating Custom Data Systems to Migrate Billions of Customer Records While Achieving Compliance

Centric helped client migrate their customer data, manage customer preferences and remedy compliance risk to improve customer experience.

Our Self-Scheduling Solution Using Microsoft Dynamics Empowers Customer Independence

Our self-service scheduling tool uses Dynamics 365 portal technology, a proprietary algorithm for GIS-based site and integration with Office 365 analytics.

What Is In-Product Messaging and Why Should I Be Using It?

In-Product Messaging gives companies the chance to deliver marketing or support messages to their customers when it matters most.

What Not To Do With Your Marketing and Martech in 2020

As we settle into 2020, we take a look at the latest predictions and trends for marketing, and specifically martech, for this year.