Martech and Marketing Technology

What Not To Do With Your Marketing and Martech in 2020

About the Author
Michael McNeal

Michael, our National Marketing Operations Practice Lead has more than 25 years success in marketing, product development, and project and program management. His experience includes leading teams in marketing, technology, and development efforts.

At Centric, he is focused on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space. In previous marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, e-commerce, loyalty, social, and direct marketing focused on B2C.

Marketing Operations Center of Excellence: The Catalyst for Marketing Automation ROI  

The Costs of Marketing Automation Success

Marketing Technology Integration: A Three-Part Formula for Success

Disruptive Technology: The Digital Disruption That Is More Than Just Tech

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