The Costs of Marketing Automation Success

About the Author
Michael McNeal

Michael McNeal

Capability Lead | Salesforce

Michael has more than 25 years of success in marketing, product development, and project and program management. His experience includes leading teams in marketing, technology, and development efforts.

At Centric, he is focused on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space. In previous marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, e-commerce, loyalty, social, and direct marketing focused on B2C.

Marketing Technology Integration: A Three-Part Formula for Success

Marketing Operations Center of Excellence: The Catalyst for Marketing Automation ROI  

How Marketing Automation Can Enhance Agent Onboarding and Engagement Blog Series

How to Manage and Measure Marketo Engagement Programs

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