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Marketing Automation for Your Employee, Partner and Vendor Communications

Using Marketing Automation tools, such as Salesforce Marketing Cloud allows you to streamline sending emails both externally and internally.

What Not To Do With Your Marketing and Martech in 2020

As we settle into 2020, we take a look at the latest predictions and trends for marketing, and specifically martech, for this year.

The Costs of Marketing Automation Success

We explore the other investments necessary to maximize the value your marketing automation platform: data, analytics, and content.

Marketing Operations Center of Excellence: The Catalyst for Marketing Automation ROI  

Marketing automation success comes when marketing leaders make investments to ensure strategy alignment. This is best done with a Marketing Operations COE.

Four Ways Marketing Operations Can Help Your Insurance Company

In the insurance industry today, change is constant. To keep up and stay relevant, insurers must shift focus to their marketing operations.

Attract Top Agents by Improving Your Insurance Marketing Strategies

If you want to empower your agents - the most valuable players - to sell more, improve your insurance marketing strategies.

The 5 P’s of Next-Gen Marketing Operations

Technology has changed all facets of marketing. Here, Centric Seattle's Ryan Lowe outlines the Five P's of Next-Gen Marketing Operations.

Make Marketing Automation Work for You

Marketing automation is one of the fastest-growing marketing segments. Centric Seattle's Ryan Lowe offers advice to make it work for you.