CRM Technologies Archives - Centric Consulting

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Implementing a Platform to Mature Marketing Power

How we helped an American Retailer migrate to Salesforce Marketing Cloud to solve their need for a better marketing platform.

How to Improve the Utilities Customer Experience By Pairing Your CIS with a CRM

The utility customer experience has come a long way since “ratepayers” was an industry-standard term, but there is still a way to go.

Leveraging a Salesforce Assessment to Improve Your Business Processes

We discuss how doing a Salesforce assessment before updating the tool can help improve your business processes and the ROI of your system.

A Guide to Selecting the Right Marketing Automation Platform for Your Business

In our downloadable chart, we share the important things to consider when choosing the right marketing automation platform for your company.

Salesforces Connections 2022: Our Experience and Insights

We happily attended the Salesforce Connections event. In this blog, we’ll share our experience at the event and the insights we gained.

Salesforce Success: The What, Why and How of a Center of Excellence Webinar Recap

In our on-demand webinar, our experts discuss how a COE can help Salesforce users benefit by establishing effective governance practices.

Salesforce Success: The What, Why and How of a Center of Excellence

Companies often struggle to find optimal success with their Salesforce CRM when all parts of the organization aren’t effectively working together.

Salesforce and Citizen Development: A Webinar Recap

In our on-demand webinar, we look at how companies using Salesforce can take advantage of the citizen developer movement to solve business problems faster.

Salesforce and Citizen Development: Supercharge Team Productivity by 29%

Is citizen development a part of your organization’s strategy for solution development and productivity? It should be.

Enhance Salesforce Insights with 8 System Integration Options

Salesforce provides and accommodates various options for integrating with other systems. We review the options, key considerations and limitations.

An Introduction to Salesforce Citizen Development Tools and Apps

We discuss how Salesforce citizen developer tools like the Lightning Platform and the AppExchange enable the citizen development program.

3 Steps to Take When Salesforce Adoption or Reporting is a Mess

You’ve deployed Salesforce in your company. Yet almost daily, you seem to realize one more challenge you are facing with optimizing your usage of Salesforce. The data you are looking for is nowhere to be found. The customer interactions that