Articles by Michael McNeal

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Michael McNeal

Michael, our National Marketing Operations Lead, has more than 25 years success in marketing, product development, and project and program management. His experience includes leading teams in marketing, technology, and development efforts.

At Centric, he is focused on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space. In previous marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, e-commerce, loyalty, social, and direct marketing focused on B2C.

How Marketers Can Avoid These Common Marketing Automation Stumbling Blocks

Salesforce Marketing Cloud is a powerful platform to execute your marketing strategy, but implementation isn't easy. Learn pitfalls and solutions.

What is Salesforce Marketing Cloud and the Benefits of Using it?

What is Salesforce Marketing Cloud? And what are its benefits? Learn about the feature-rich marketing automation platform in this blog.

Setting the Stage for Salesforce Success: Avoiding the Most Common Salesforce Marketing Cloud Stumbling Blocks

Salesforce Marketing Cloud is a powerful platform to execute your marketing strategy, but implementation isn't easy. Learn pitfalls and solutions.

Marketing Automation for Your Employee, Partner and Vendor Communications

Using Marketing Automation tools, such as Salesforce Marketing Cloud allows you to streamline sending emails both externally and internally.

What Not To Do With Your Marketing and Martech in 2020

As we settle into 2020, we take a look at the latest predictions and trends for marketing, and specifically martech, for this year.

The Costs of Marketing Automation Success

We explore the other investments necessary to maximize the value your marketing automation platform: data, analytics, and content.