Digital modernization brings new-age interfaces—from virtual reality/augmented reality (VR/AR) to holograms and beyond—to life for modern customers.
These are differentiating solutions that delight customers with unexpected experiences.
However, staying relevant in a world of rapidly evolving modern digital tools is an ongoing battle. Solutions that were once modern, such as mobile apps and progressive web apps (PWAs), are now standard. With time, VR/AR and multiple realities will be standard, too — and consumers will be on to the next thing.
And just as when you are working to develop your digital strategy, you will encounter peers who need to be convinced of modern tools’ role or viability, as well as individuals who simply resist change.
Your role is to convince them that digital modernization is necessary because it is completely customer-centric. Modern customers live in a modern world. They expect their experiences to be relevant to their needs and to engage them, even if those experiences deliver products in a traditional way.
Innovation will not stop. That’s why the world’s largest companies are investing billions of dollars to create new ways to solve existing problems. These market disrupters are the epitome of modernization. You must plan today to be among them.
