Customer Experience and Design

In a world of multiple touchpoints and channels, every interaction and experience with your customers’ needs to be carefully crafted to elicit outcomes that meet both your customer needs and your business goals.

Customer Experience Design Statistics DigitalWe help our clients develop innovative and transformative experiences, by focusing on improving their customer experience game through the utilization of design at the heart of the development process.

Our Customer Experience and Design services focus on creating innovative solutions that overlap three lenses:

 Customer Maturity Model Customer Experience Design

Centric’s Customer Experience and Design Team is ready to help you elevate your customer experience through: 

User Research & Insights Services 

By developing a deep understanding of customers through activities, including Experience Assessments, User Research, Customer Journey Mapping, and Usability Testing, we learn their frustrations, pain-points, and expectations, which helps us solve complex user experience challenges that impact the business’ goals. 

  • Experience Assessments
  • User Research
  • Persona Development
  • Usability Testing
  • Customer Journey Mapping
  • Competitive Benchmarking

User Experience Design Services 

Design is more than being aesthetically pleasing. It is about creating personalized experiences. We craft visual designs that enhance your brand and improve your credibility, and prototype ideas and concepts to create solutions that work the first time, and positively impact the bottom line. 

  • Information Architecture
  • User Interface Design
  • Prototyping
  • UI Development

Experience Strategy Services 

In a world of multiple touchpoints and multiple channels, your company’s customer experience is more complicated than ever. If you’re unsure of where to start, our Experience Strategy services can help accelerate your Customer Experience maturity by helping you navigate how to get started, where to invest in design to get the best ROI, and how to build internal alignment around design and design thinking within your organization. 

  • Design Sprints
  • Design Systems
  • Alignment Workshops
  • Content Strategy

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