Digital Strategy and Transformation Consulting

How We Can Help With Your Digital Transformation

Changing market dynamics means reimagining how you operate and service customers at all levels, from sales and marketing to customer service and experience.

At Centric Consulting, we understand that to build a 21st-century business, companies need to think beyond today and how to create a sustainable future. We enable holistic transformation for our clients across core dimensions of transformation, experiences, technologies, operations and data.

Strategically designing for change allows an organization and its employees to thrive in modern modes of interaction and engagement. Successful companies focus on customer success and finding solutions that are rooted in collected data, are easy to use and that use modern tooling and new capabilities to make doing business simple.

Our Advantage: Experiential Enablement

As a trusted partner for many clients, we pride ourselves on experiential enablement, helping your organization embed digital solutions and thinking into its everyday thinking, not just turning over digital solutions and a playbook. One way we do this is by applying quantitative desirability, feasibility and viability measures throughout our process: 

• Desirability: Do our research and insights show users want the digital solution we are proposing? 
• Feasibility: Can the organization deliver the solution while achieving cost savings or avoiding additional costs? 
• Viability: Does the solution add value by driving performance indicators, operational efficiencies and digital investments?

When employees begin applying this framework to every decision, they gain a more holistic look across their companies to direct digital resources toward enabling the most important customer experiences.

Digital Strategy, Customer Experiences and Business Agility

Customers need different things from you throughout their journey. A digital strategy gives you the agility to play different roles or take on different experience archetypes at vital strategic points.

For example, think of a customer filing an auto insurance claim. When they log on to the company’s website, they expect the company to identify them quickly and safeguard their information. At this moment, the company plays the role of protector. 

As the customer files their claim, they expect empathy—they have experienced a loss and want the company to demonstrate a feeling of understanding. The insurer must be a caregiver. When the company surprises the customer, they almost become magicians by connecting them seamlessly to the repair shop.

Finally, when the claim is settled, the vehicle is repaired, and the customer is back on the road, the company is the hero. At each step, digital technology plays different parts in creating the customer experience, building brand loyalty, and profitability. A digital strategy lets you map these points and identify the best solution at every interaction, touchpoint, and moment.