Wireless Beacons Drive Engagement for Luxury Resort
Centric delivers a mobile solution that included Bluetooth wireless beacons, engaging guests and delivering deep analytics on interactions
The Business Need
A leading resort on Grand Bahama Island wanted to improve the experience of their guests, many of whom are first time visitors to the island. The resort also wanted to drive incremental revenue from cross-selling other services including restaurants, bars and recreational facilities.
Centric’s High-Impact Approach
The resort partnered with Centric to design and develop a mobile app that could serve as a 24/7 concierge for guests, giving them instant information about and access to all the resort’s services.
The mobile solution included Bluetooth wireless beacons, which are devices that detect nearby smartphones to send coupons or other supplementary messages and information, throughout the resort.
By using beacons, the Client delivers turn-by-turn directions and unique marketing messages for each guest. For example, guests walking by the poolside bar receive notifications about happy hour drink specials.
Not only has the new app given guests an improved and unique experience, but the Client now has deep analytics on guest interactions and touch points with services within the resort. These insights enable continued refinement and improvement of the guest experience.
Other project highlights include:
- User experience was designed exclusively for “mobile first”
- Beacon placements on the property insured 100% coverage on the resort property
- Iterative approach optimized the iPhone experience and ensured the design will extend to other platforms