In the latest installment of our AI webinar series, “Decoding Salesforce AI: An Executive’s Guide,” our Salesforce and AI experts unpacked the complex Salesforce AI ecosystem for leaders looking to take full advantage of these pioneering tools.
You’ve likely heard plenty about the personal productivity benefits of harnessing generative AI tools like ChatGPT over the past year or so. Salesforce takes the promise of AI several steps further, offering AI solutions that focus on benefiting customer-facing business activities, too. Organizations that have adopted Salesforce AI report 47 percent lowered costs to acquire, retain or service customers – and 61 percent improved customer experience as a result of their investment.
Einstein is Salesforce’s brand name for their AI, applied across their AI architecture, products, capabilities, and tools across all Salesforce platforms. Leaders are using Einstein to automate lead scoring, sales forecasting, case routing, service replies, and work summaries and to assist with email creation, product description, page design, code writing, and much more. But determining which AI tools your license may already include and which to invest in next is a significant challenge.
When we asked executive attendees which aspect of harnessing Salesforce AI was the most challenging, data trustworthiness proved to be the top concern, beating out the need for employee readiness and even cost concerns by 32 percent. Prioritizing data security is indeed critical, so these results came as no surprise – and it’s exactly why our experts focus on decoding how Salesforce’s AI tools fit into the secure and compliant AI architecture known as the Einstein Trust Layer.
In this on-demand webinar recording, Salesforce Dreamforce 2023 presenter Michael McNeal is joined by marketing automation pro Sean Scott and AI strategist Joseph Ours in decoding Salesforce AI for you. These experts make the complex simple, explaining the differences between Salesforce predictive and generative AI features, the secure architecture these technologies are built upon, where they can be applied in your business and a framework to help you get started. By viewing this webinar, you’ll learn:
- How to make sense of the Salesforce AI ecosystem and Einstein.
- Which AI products are available now that you may already have access to and what they cost.
- The differences between Einstein and Einstein GPT along with real-world use cases.
- How Einstein Trust Layer allows you to benefit from AI without compromising your data.
- Which steps to take for successful adoption of Salesforce AI while keeping security top of mind.