The rise of new entrants and innovations are introducing significant disruption and change to the insurance industry. The way customers communicate and consume information is also changing.
Insurance marketing efforts need to ensure that agents and brokers can distribute on-brand, targeted messages to the right customers, in the right way, at the right time.
Turn all of your agents into marketing all-stars with Centric Consulting’s Insurance Marketing Operations.
Our Insurance Marketing Operations services improves marketing by
- Generating more carrier to agent to customer touchpoints
- Taking advantage of agent and policyholder data to map better customer journeys and experiences
- Automating cross-sell and upsell
- Utilizing marketing automation to enable precise communication to customers while making use of segmentation and behavior to deliver on-topic materials
- Increasing agent retention
- Attracting more customers at a lower cost