Motorists Insurance Group’s User Stories Drive BI Buy-In
In a recent article from Insurance & Technology magazine, author Anthony O’Donnell reports on how Motorists Insurance Group is now seeing great business value from business intelligence through their utilization of a “User Story” approach.
O’Donnell writes:
“Recognizing that business intelligence (BI) capabilities were becoming a competitive necessity, Motorists Insurance Group (MIG) embarked on an enterprise BI strategy and roadmap to develop a core competency within the organization, according to CIO John Kessler. But as the breadth – and the expense – of the roadmap increased, support began to evaporate. Working with Centric Consulting, Kessler embarked on a “User Story” approach that delivered results incrementally – leading to not only acceptance but enthusiasm about BI strategy within the carrier’s business leadership.”