Micro-location with Beacons: Navigating the way with Mobility, Big Data, and the Cloud
A presentation from a Cloud Services expert on how beacons can positively impact customer service, revenue generation and operational efficiency
Originally presented at CodeMash 2015
On your way to work one morning, you walk by your favorite coffee shop. As you walk by, you notice a sign in the window with the day’s specials: $1 off Lattes today! That’s nice, but maybe a latte isn’t your favorite… Now imagine this… Same scenario, but as you approach the coffee shop (let’s say 100 feet away), your phone suddenly notifies you with the following message: “Good Morning, Chris. Your favorite Cookie Crumble Mocha is only a few steps away. Stop in and we’ll take $1 off your total!”
This is a much more direct, targeted, and context-aware approach! By using beacons you can make a huge impact to customer service, revenue generation, and operational efficiency.
In this presentation, you will learn what beacons are, what their implications are in various industries and ideas on implementation strategies.
Learn more about BlueBeak, Centric’s mobile customer engagement platform, by visiting www.bluebeak.com.