Past Event

[Webinar] Improve Patient Engagement with Marketing Technology

December 6, 2018 — 2:00 to 3:00 p.m. EST

Proven ways to create a seamless patient experience straight from a physician’s mouth.

Truly connecting and engaging with patients and their caregivers is tough stuff. It takes tactical planning, engaging content and creative technology to cut through the virtual noise and keep the attention of healthcare stakeholders. 

Now that personalized patient engagement is the new expectation in healthcare, you’ll need a singular and seamless experience across all contact points and a dialogue that is always active. By using marketing technology to connect all the touchpoints along the patient journey, you can improve the patient’s personal relationship with your organization.  

In a Marketo and Centric Consulting webinar on “How to Improve Patient Engagement with Marketing Technology,” hear from marketing technologists and a practicing physician on how we’ve put these technologies to work in real-world scenarios. 

In our webinar, we will explain how to achieve patient engagement using advanced marketing automation and mobile applications, including how to: 

  • Map the complete patient engagement journey. 
  • Identify where your organization falls along the marketing maturity model. 
  • Break down functional boundaries to integrate the art (Marketing and IT) and the science (Data, Analytics, and Marketing Automation). 
  • Scale and deliver personalized marketing experiences throughout the patient journey. 
  • Increase ROI on your marketing investment. 

Interested in learning how digital technology can help you address growing patient expectations and separate you from increasing competition in the marketplace? Let’s connect.


About the Presenters

Michael McNeal, Centric

Michael leads Centric Consulting’s Marketing Operations practice and has over 25 years of experience and success in marketing, product development, and project & program management. In marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, loyalty, e-commerce, social, and direct marketing, focused on B2C. In his current role at Centric, he focuses on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space.  

His work has encompassed marketing strategy, tactics, execution and operations across both customer and product life cycles. He has worked in a variety of industries including software, travel, automotive, wireless, and video games. Michael has a graduate degree in business (MBA) from the University of Southern California to complement his undergraduate degree in engineering from Rensselaer Polytechnic Institute. 

Marcie Stoshak-Chavez, MD, FACEP – Centric

Marcie is Centric Consulting’s National Healthcare Clinical Lead and is passionate about Healthcare, having spent over 25 years in the clinical practice of Emergency Medicine at a Level One Trauma Center in Chicago. During that time, she served in departmental administrative leadership, championed new technology use in the ED and helped further the development of future physicians through teaching rotating residents in the Emergency Department.  She continues to practice on a part-time basis.

In addition to clinical work, Marcie has worked in management and information technology consulting for the last 10 years. During this time, she has championed projects and organizations who believe in patient safety, physician and patient engagement, workflow process design and improvement and furthering the Triple Aim in Healthcare. Her ability to be a liaison between clinical medicine and technology, translating crucial medical management needs to innovators, is one of her greatest accomplishments.  

Philip Warren – Marketo

Philip is a highly experienced Sales and Marketing professional who has spent a decorated career in Fortune 500 organizations like Sprint, Motorola and Dun and Bradstreet. He launched an international channel while at D&B which was their first foray into a channel distribution model. Philip now manages relationships with Marketo’s largest customers headquartered in Texas and lives in Austin with his wife, two children and fluctuating menagerie of animals.