Join Centric Consulting and Marketo for a live marketing webinar on July 18. They will discuss achieving customer engagement through marketing automation.

Increase engagement and connect with your customers through marketing technology.

Truly connecting and engaging with customers is tough stuff. It takes tactical planning, engaging content, and creative technology to cut through the “virtual noise” and keep their attention.

Join Marketo for a financial services webinar featuring Centric Consulting on achieving customer engagement through marketing automation. We will show you how to put these technologies to work in real-world scenarios, including:

  • Mapping the complete customer engagement journey.
  • The importance of diffusing functional boundaries to integrate the art (Marketing & IT) and the science (Data, Analytics, and Marketing Automation)
  • Delving into Centric’s marketing automation maturity model to provide the path to increased ROI on your marketing investment, as well as to scale and deliver personalized marketing experiences through all phases of the customer journey.

About the Speakers

Michael McNeal leads Centric’s Marketing Operations practice and has over 25 years of experience and success in marketing, product development, and project & program management. In marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, loyalty, e-commerce, social, and direct marketing focused on B2C. In his current role at Centric, he focuses on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space.  

His work has encompassed marketing strategy, tactics, execution, and operations across both customer and product life cycles. He has worked in a variety of industries including software, travel, automotive, wireless, and video games. Michael has a graduate degree in business (MBA) from the University of Southern California to complement his undergraduate degree in engineering from Rensselaer Polytechnic Institute. 

Errol Yudelman leads Centric’s National Financial Services Practice and has more than 20 years of consulting and financial services experience. He has a demonstrated track record of delivering business impact by identifying, developing, implementing, and managing customer-focused solutions in complex, multi-channel organizations. This skill set includes new product development and management, development of operational models for sustainable growth, organizational restructuring and alignment, technology deployment, process improvement.

With a distinct ability to understand the industry and competitive changes, Errol has helped financial service organizations set strategic direction and develop operational plans to achieve results. He has broad financial services experience in the retail and institutional businesses, 401K, retirement planning, and asset management.

Philip Warren is a highly experienced Sales and Marketing professional who has spent a decorated career in Fortune 500 organizations like Sprint, Motorola and Dun and Bradstreet. He launched an international channel while at D&B which was their first foray into a channel distribution model. Philip now manages relationships with Marketo’s largest customers headquartered in Texas and lives in Austin with his wife, two children and fluctuating menagerie of animals.