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Implementing a Platform to Mature Marketing Power

How we helped an American Retailer migrate to Salesforce Marketing Cloud to solve their need for a better marketing platform.

A Guide to Selecting the Right Marketing Automation Platform for Your Business

In our downloadable chart, we share the important things to consider when choosing the right marketing automation platform for your company.

Salesforce Success: The What, Why and How of a Center of Excellence

Companies often struggle to find optimal success with their Salesforce CRM when all parts of the organization aren’t effectively working together.

Salesforce and Citizen Development: Supercharge Team Productivity by 29%

Is citizen development a part of your organization’s strategy for solution development and productivity? It should be. 

Enabling Greater Productivity with MuleSoft and Modern Service-Oriented Architecture

How Our Middleware Implementation Experience and Right-Site Delivery Model Helped Our Client Break Down Data Silos

Delivering New Customer Experiences with Salesforce

How using Salesforce Marketing Cloud and Service Cloud helped our client improve and enable new customer experiences.

Salesforce Success and the Journey to Get There

In this episode of Biz and Tech Talks, we hear from Traci Whetzel about Salesforce's role in the world of CRM tools.

An Inside Look at Marketing Automation

In this episode of our Centric Biz and Tech Talks, we talk to Michael McNeal about Marketing Automation.

Creating Custom Data Systems to Migrate Billions of Customer Records While Achieving Compliance

Centric helped client migrate their customer data, manage customer preferences and remedy compliance risk to improve customer experience.

How to Improve the Utilities Customer Experience By Pairing Your CIS with a CRM

The utility customer experience has come a long way since “ratepayers” was an industry-standard term, but there is still a way to go.

Leveraging a Salesforce Assessment to Improve Your Business Processes

We discuss how doing a Salesforce assessment before updating the tool can help improve your business processes and the ROI of your system.

Salesforces Connections 2022: Our Experience and Insights

We happily attended the Salesforce Connections event. In this blog, we’ll share our experience at the event and the insights we gained.