In our on-demand webinar, “Salesforce Success: The What, Why and How of a Center of Excellence,” our experts discuss how a COE can help Salesforce CRM users benefit by establishing effective governance practices across their business.
A Center of Excellence (CoE) is a governing body of people, processes, capabilities and technology that, when thoughtfully executed, can boost your Salesforce program into operational excellence. Having a CoE is imperative to not only maintaining program momentum but also securing ongoing sustainability with Salesforce.
When using Salesforce CRM, oftentimes there is a disconnect or lack of governance that can outshine program successes. Users may feel their priorities are not getting enough attention, they are not entirely sure what is possible in Salesforce, or they do not know how to show the value of their work. Establishing a CoE can address these challenges and bring focus, methodology and tools that help you work faster and more efficiently.
During this webinar, Deanna Hamm and Jennifer Elliott explain the importance of establishing a Salesforce CoE for your organization. Join us to see how it can improve communication and collaboration, more efficient use of resources, cross-functional expertise and higher team member engagement and ownership.
Additional topics we cover in this webinar include:
- Common challenges Salesforce users face that a CoE can help remedy
- The six core concepts you should consider when establishing a CoE
- How to establish a CoE framework within your Salesforce program
- Important considerations to have in mind when beginning your CoE journey.
The webinar wraps up with a Q&A session directly addressing the issues that attendees care about most.