Experience Design

We guide you to create mutual benefit between customers and organizations through design, balancing customer needs and business objectives.

TALK TO AN EXPERT
Jump to Section
Home » Business Consulting » Experience Design

Your customers experience your brand through every click, tap, and interaction. When journeys are confusing, interfaces feel dated, or designs are inconsistent across channels, even the best experience strategy falls short.

Our Experience Design (XD) services turn that friction into opportunity. We use customer insights, web audits, journey mapping, and digital product and experience design to create intuitive, cohesive experiences that support your customer experience strategy, strengthen connection, and drive measurable business growth.

Our Experience Design Services

Our journey mapping service visualizes every step of the user journey to reveal what works, what doesn’t, and where opportunities lie.

By combining research, collaboration, and design thinking, we turn complex interactions into clear insights — helping you build experiences that truly connect with your customers.

Learn More

[On-Demand Webinar] Customer-Centricity: Evaluate Your Perception vs. Their Reality

Our Customer Experience Experts explain what being customer-centric truly means and how to use the right customer insights to help your business thrive.

View Webinar
shutterstock_627947600-1

WHITE PAPER

Slide the Empty Chair Closer to Understanding Your Customers

To better understand your customers, you must learn how to gather data and collect information
about how they interact with your product or service. Then, you can interpret trends and patterns in customer behaviors.

In this white paper, we guide you on how to gather and analyze research and insights, which slides you closer to understanding who sits in the chair, helping you create a customer-centric organization.

READ THE WHITE PAPER

Our Experience Design FAQs

Every experience design journey comes with questions — and we’re here to provide clarity. Whether you’re curious about how our process works, what to expect from a Web Audit, or how we collaborate with your in-house teams, these FAQs cover the essentials of how our Experience Design (XD) team helps turn complexity into connection.

What are the key components of your Experience Design (XD) services?
Our XD services combine research, strategy, and design to create human-centered digital experiences. We focus on user research, journey mapping, experience strategy, digital experience design, and scalable design systems like CenSuite, all aimed at improving usability, consistency, and business impact.
How does your XD team approach a new project?
We start by understanding your users, business goals, and current challenges, then use research and collaboration to design experiences that align strategy, usability, and impact.
What industries do you work with?
Our XD team partners with organizations across industries, from healthcare and financial services to technology and retail, adapting our approach to each client’s unique needs and audience.
Can you integrate with our existing design or development teams?
Absolutely. We often collaborate directly with in-house teams, enhancing existing capabilities and helping establish design standards, workflows, and scalable systems.
What is included in a Web Audit?
Our Web Audit reviews your site’s design, usability, accessibility, performance, and analytics to identify opportunities for improvement and growth.
Why does my business need a Web Audit?
A Web Audit helps uncover hidden issues that affect user experience, conversions, and brand perception, giving you a clear roadmap to optimize your digital presence.
How long does a Web Audit take?
The timeline depends on the size and complexity of your site, but most audits are completed within a few weeks, followed by a detailed findings and recommendations report.
Do you provide recommendations after the audit?
Yes. We deliver actionable insights and prioritized recommendations so you can confidently plan updates that drive measurable impact.
Cara Gray Headshot

Incredible Partner in Focusing Our Marketing

The personas Centric developed have helped us better focus our Marketing content and brought into perspective the importance of key channels that were being used to find TradeRev.

Cara Gray, Director of Marketing, TradeRev

Our Latest Insights

Trending Business and Technology Topics

Client Stories

How TradeRev and Centric Created Customer Personas to Stay Connected With Auto Dealer Needs

blog

3 Ways to Adjust to the New Norm for your Employees and Customers

blog

The Top Five Challenges a Journey Map Can Fix

blog

Raising the Bar on Your Customer Experience With an Advisory Board

Want to learn more about our customer experience consulting services, and how we deliver on expectations?

Talk TO AN EXPERT