Today, many organizations struggle with operational silos. BRM is a business framework that offers a way to overcome this by strategically nurturing positive relationships to achieve three capabilities: driving value, evolving culture, and building partnerships.
Due to today’s rapid speed of change driven by innovation, mergers and acquisitions, and consumer demands, many organizations don’t have a centralized approach to achieving business value, causing divisions in culture, workplace silos, and waste. But how can you combat the constant threat of fragmentation through growth and disruption? Many businesses are turning to business relationship management (BRM), a core competency offering a holistic, people-centric solution.
Simply defined, the BRM capability is everything it takes, both visible and invisible, to nurture multi-disciplinary relationships in an organization. Within the BRM Body of Knowledge outlined by the global nonprofit organization The BRM Institute, you can develop a BRM capability through:
- Driving value.
- Building partnerships.
- Evolving culture.
In this four-part blog series, we break down the basics of this approach and how you can apply each of these capabilities to your organization. Read more here:
Part 1: What is Business Relationship Management and How Can it Help Your Organization?
This blog covers the basics of BRM as a capability, discipline, and role and how you can use it to respond to business challenges. Then we look at look at the Honda Manufacturing of Alabama (HMA) facility as an example of the business framework successfully applied in action.
Part 2: How Business Relationship Managers Help Unlock Your Company’s Value
Next, we dive into the first of the three BRM capabilities – driving value. This article discusses how the role of a business relationship manager applies the capability to identify and deliver value within your organization – and why doing so is important.
Part 3: How Using Business Relationship Management Helps Build Partnerships
In part 3 of our BRM blog series, we discuss the importance of cultivating exceptional partnerships, the mindset required to build them, and the role business relationship managers play in nurturing and maturing these partnerships across an organization.
Part 4: Evolve Your Culture of Collaboration With Business Relationship Management
In the fourth and final part of this blog series, we cover how BRM as a capability can help to evolve culture and look at Microsoft as an example of a strong organizational culture.
