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Colin McGee

Practice Lead | Experience Design Practice

Colin has developed and embedded customer experience capabilities for Fortune 500 clients for 10+ years. He leads our Experience Design Practice and the company’s digital transformation and modernization efforts for financial services, automotive, and retail clients, increasing revenue while decreasing cost-to-serve measures. He believes in designing solutions rooted in data and empathy to remove subjectivity from design.

The Importance of Design in Citizen Development

The citizen development movement is here to stay, but organizations must include usability and design in their efforts to ensure adoptions.

Usability Testing: The Importance of Using It in Your Product Design Process

We explain three stages of usability testing and why you need to include it in your product design process.

Observational Interviews Aid in Gaining Customer Understanding and Empathy

As part of qualitative research for customer understanding, observational interviews showcase the pros and cons of your customer experience.

Customer Experience Management Starts With Customer Understanding and Empathy

The costs of not investing in an overarching customer experience management (CXM) strategy can be much great.

Don’t Forget About Journey Mapping to Gain Customer Understanding and Empathy

Journey mapping is a method for identifying friction in customer journeys. Its power is acting as a mechanism that removes the risk of pain.

Qualitative Research – Like In-depth Interviews – Helps with Customer Understanding and Empathy

In this blog, we focus on effective qualitative research, specifically diving into the importance of the in-depth interview.

Voice of the Customer, Your Organization’s Key to ‘No Matter What’ Success

Voice of the Customer (VoC) is a powerful tool that can be your beacon to decision-making and understanding your customers' changing needs.