Observational Interviews

Qualitative Research for Customer Understanding and Empathy: Observational Interviews

About the Author
Colin McGee
Colin McGee has developed and embedded customer experience capabilities for Fortune 500 clients for 10+ years. He leads our Experience Design Practice and the company’s digital transformation and modernization efforts for financial services, automotive, and retail clients, increasing revenue while decreasing cost-to-serve measures. He believes in designing solutions rooted in data and empathy to remove subjectivity from design.

Qualitative Research for Customer Understanding and Empathy: In-Depth Interviews

Qualitative Research for Customer Understanding and Empathy: Journey Mapping

Investing in Customer Understanding and Empathy: Customer Experience Management

Want to learn more about observational Interviews? Our Experience Design team can walk you through everything you need to know.

Let’s Talk