Journey Mapping

Don’t Forget About Journey Mapping to Gain Customer Understanding and Empathy

About the Author
Colin McGee

Colin McGee

Colin has developed and embedded customer experience capabilities for Fortune 500 clients for 10+ years. He leads our Experience Design Practice and the company’s digital transformation and modernization efforts for financial services, automotive, and retail clients, increasing revenue while decreasing cost-to-serve measures. He believes in designing solutions rooted in data and empathy to remove subjectivity from design.

Qualitative Research – Like In-depth Interviews – Helps with Customer Understanding and Empathy

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