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Using Customer Understanding to Create a Customer-Focused Transformation Effort

We helped a multi-million-dollar automated testing producer and designer glean valuable insights through customer understanding.

Customer Centricity: Evaluate Your Perception vs. Their Reality

Most companies assume they know their customers, but they’re often mistaken about customer needs and priorities. Our webinar explains.

Investing in Customer Understanding and Empathy: Customer Experience Management

The costs of not investing in an overarching customer experience management (CXM) strategy can be much great.

Qualitative Research for Customer Understanding and Empathy: Journey Mapping

Journey mapping is a method for identifying friction in customer journeys. Its power is acting as a mechanism that removes the risk of pain.

Qualitative Research for Customer Understanding and Empathy: In-Depth Interviews

In this blog, we focus on effective qualitative research, specifically diving into the importance of the in-depth interview.

Citizen Development: How Formal Design Processes Drive App Adoption Webinar Recap

In our on-demand webinar, we discuss ensuring citizen developer success and product adoption by leveraging best practices in user experience and design.

Diving Into Customer Journey Mapping

In this episode of Couch Convos: Biz and Tech Talks, we sit down with Noah Grayson about how customer journey mapping can benefit your business.

The Importance of Design in Citizen Development

The citizen development movement is here to stay, but organizations must include usability and design in their efforts to ensure adoptions.

Look Across Your Enterprise to Begin Doing Business Anywhere

Our experts introduce the six major areas to address when becoming Business Anywhere and why these matter in our white paper.

Want to Do Business Anywhere? Start With These Six Components

Our experts introduce the six major areas to address when becoming Business Anywhere and why these matter in our white paper.

Align Your Operating Model and Strategy to Benefit from Business Anywhere

In an excerpt from our ebook, we make the case for Business Anywhere, our digital-first blueprint for fully modernizing your organization.

Why Business Anywhere Is Critical to Your Success in Our Digital-First World

In an excerpt from our ebook, we make the case for Business Anywhere, our digital-first blueprint for fully modernizing your organization.