Centric Consulting’s Joseph Ours discusses how intelligent applications can boost sales with InformationWeek.
InformationWeek, an IT and business resource for CIOs and IT executives, interviewed Centric Consulting’s Modern Software Delivery and AI Strategy Lead, Joseph Ours, to discuss how to increase sales through an intelligent application initiative. The article, “How Intelligent Applications Can Boost Sales,” offered advice for how CIOs should position an intelligent application proposal.
Ours shared insights about how combining human expertise with artificial intelligence (AI) analysis and pattern recognition can create a powerful sales tool. The article touches on how organizations can use these applications to cultivate personalized user experiences, prioritize leads, sales forecasting and data analytics.
The article also addresses the potential for AI sales assistants, which can start conversations with prospective customers and collect insights for a company.
“By analyzing historical sales data and various market factors, AI-powered sales applications can generate more accurate forecasts, driving better decision-making, upselling and cross-selling,” Ours said. “AI-based systems can identify complementary products or services, prompting timely recommendations to customers and increasing revenue opportunities.”