Colin McGee details the many benefits of combining AI and customer experience automation in his article for CMSWire.
Colin McGee, Experience Design Service Lead, recently took a closer look at customer experience automation for CMSWire’s audience of over 5 million customer experience, digital experience and customer service leaders.
McGee’s article, “Turbocharging AI in Customer Experience for Growth,” explained why customer experience automation is a “bedrock of business success,” especially when enhanced by AI.
According to McGee, advanced technology platforms such as Microsoft Copilot, Salesforce’s Einstein and ChatGPT help businesses provide tailored experiences based on a myriad of data facets. When collected and run through properly governed models, customer data can deliver omnichannel engagement and more personal interactions.
“By harnessing the power of large language models and platforms for streamlining interactions, personalization, predictive analytics, sentiment analysis and delivering a seamless omnichannel experience, businesses can elevate their CX strategies to endless bounds,” McGee said.
The result: “A customer-centric organization and approach that fosters loyalty, enhances brand perception and fuels sustainable business growth.”
Click here to read the full article in CMSWire.