Marketo

Marketo Consulting Services

Marketo Engage services to advance your use and deliver results.

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Whether you need to develop your lead management and scoring, launch a sales campaign, integrate a proprietary tool, or set up marketing operations – our Marketo Consulting Services make your marketing work.

We have expertise and experience in the implementation and advanced usage of the Marketo Engage platform. 

Our experience includes executing Marketo campaigns that support local, regional, national, or global marketing efforts – including partnering with clients to deliver campaigns in 20+ languages to 78 countries touching billions of recipients. We have a history of driving marketing goals and business outcomes for our clients. 

We understand how to intelligently advance your use of Marketo Engage for improved ROI, advanced lead management, program development, smart campaign design and execution. 

Working in partnership with you, our Marketo Engage team will deliver measurable results from your marketing technology investments, utilizing campaigns and lead scoring that nurtures your leads in the correct way to engage prospects and deliver properly qualified leads that generate sales.

Our Marketo Experience

Our Marketo experience includes scaling Marketo usage (program and campaign volume), application integrations (e.g. for webinars, market segments, languages, channels, and lifecycle stages), data integrations to support campaign execution, and specialized analytics and reporting needs.

Specifically, our Marketo Engage capabilities include:

Implementation & Advancement

  • Program development & smart campaign services  
  • Webinar program setup & configuration 
  • Lead nurture and management, including lead scoring and routing 

Marketo System Integration

Assessments & Managed Services

  • Instance assessments to identify improvement opportunities, understand operational health, and alignment with best practices
  • Ongoing managed services including program builds, campaign support, and other services
  • Other services are available upon request

Common Marketo Engage Challenges

Marketo Engage is a powerful tool, but to succeed the key items you must get done correctly are (1) configuring it for your specific needs and (2) correctly integrating it with your CRM platform.

Failure to do so may result in a number of challenges, including:

  • Inaccurately syncing sales activity in your CRM system that impacts lead scoring and routing (and the communications flow to prospects and leads)
  • Losing visibility into prospect or lead sales conversions
  • Applying a generic lead scoring model not applicable to your specific types of customers
  • Encountering issues with increased usage and scaling

We Make Marketing Work

No matter where you are on your Marketo journey, our digital and marketing operations experts provide services that can help plan your course and implement solutions for real results.

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How We Can Help

Our team specializes in end-to-end Marketo Engage services, performing everything from integrating your marketing technology stack with Marketo Engage so it suits your unique business needs, to designing and executing programs, smart campaigns and lead management in collaboration with your teams.

We partner with you to understand your specific needs, including your lead lifecycle and its management, your sales and marketing processes, and your CRM usage and integration. Our expertise in Salesforce and Microsoft Dynamics provides great benefits in any CRM-related activities.

Our goal is to ensure that you will get the most out of Marketo Engage to assist in meeting your business goals. This includes providing a better prospect and customer experience, aligning and supporting your sales processes, and enabling the sales and marketing teams.

Improved efficiency, increased effectiveness, and greater sales conversions, as well as improved customer and sales insights, are all achievable.

 

 

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We Make Marketing Work

Our philosophy is to understand your organization and the business behind your marketing so we can align and integrate our knowledge of Marketo Engage with your goals, people, processes and tools.

We realize that successful marketing goes beyond Marketo and involves marketing operations to deliver the most value from your digital marketing initiatives.

Our Other Expertise

In addition to Marketo Engage and Marketing Operations Services, we also offer services and expertise in:

  • Data and Analytics – Transforms data from Marketo Engage and other sources into information that accelerates business insight, ensures operational excellence and gives you a competitive advantage.
  • People and Change Management – Delivers stronger business and technology transformations through strong people alignment and preparation, including the successful roll-out, adoption and use of platforms such as Marketo Engage.
  • Operational Excellence – Leads to well-defined and implemented processes that are key to delivering business value from your Marketo Engage implementation.

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Want to learn more about our Marketo Consulting Services?

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