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Creating New Customer Insights with Salesforce Clouds
When a multi-billion-dollar, J.D. Power Award-winning automotive finance corporation needed to provide a better customer experience, increase customer satisfaction and drive other valuable business outcomes, they turned to Centric and our Salesforce team.
As a Salesforce partner, we helped the company integrate Salesforce Marketing Cloud with their Salesforce Service Cloud instance. The integration provided access to a wider range of customer data, which allowed them to create an “onboarding journey” for their auto-finance and auto-lease clients.
The company can now delight customers with relevant, timely customer communications at critical points along the journey while providing new customer insights and metrics to measure success.