Centric Consulting’s Experience Design Service Lead Colin McGee shines a light on the interdependence of cybersecurity and customer experience in an increasingly AI-driven market.
CMSWire, the world’s leading community of customer experience professionals, recently published Centric Consulting’s Experience Design Services Lead Colin McGee‘s article, “AI Cybersecurity: Safeguarding the AI-Driven Customer Experience.” The article serves as a pertinent reminder that cybersecurity is more important today than ever.
“In fact, safe, secure and trustworthy development and use of AI is so critical that the White House issued an executive order at the end of October to ‘ensure that America leads the way in seizing the promise and managing the risks of artificial intelligence,’” said McGee.
He adds the risks are high for businesses that get it wrong, as studies show consumers will deflect from a company if their personal information is compromised.
How can companies continue to take advantage of AI while also protecting user experience? McGee shares that multi-factor authentication and user-friendly security features will play an important role, as will building resilience through collaboration — which makes cybersecurity a shared responsibility between businesses and their customers.
To learn how to use AI’s potential to create a competitive edge, read the full article in CMSWire.