Proximity Bias

Proximity Bias is Inevitable: Four Actions Associates Should Take to Handle It

About the Authors
Doug Riggle

Doug Riggle is part of our People and Change National Team. He is passionate about helping leaders and teams thrive amidst times of change. With a strong change management and employee communications background, Doug works to bring out the best in his clients as they manage through continually shifting priorities, projects and customer needs.

Doug began his career as an intern at the American Red Cross in Texas, working with media relations during disasters. Additionally, he has more than 30 years creating communication plans designed to inform, inspire and involve. He calls central Ohio his home, where he uses his spare time overseeing an international nonprofit serving orphan, foster, refugee and at-risk kids.

Yohannes Girma

Yohannes Girma was a summer Intern for our National People and Change team where he spent his time doing internal work. He is majoring in Psychology and is located in Lenexa, Kansas. When he is not in school or interning, you can find him at the soccer field.


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