For those organizations that choose to be the disrupter in industry, their digital strategy will include the introduction of a whole new product, service or business model that leverages one or more digital capabilities.
Part six of a series
Most organizations’ strategies won’t center on becoming a disrupter, but this is where some of the greatest opportunities for digital strategy lie — to envision, innovate and create new capabilities that weren’t possible as recently as several years ago.
Digital Changes Everything
Digital is different from prior technology waves in that the barriers to entry in creating relevant apps, entire businesses and even categories or business models are lower than ever.
The far reach and connectivity of the internet, the tools available and the digital fabric that allows plugging into others’ services through the Web or cloud allow startups to gain a presence with lower levels of investment and capital than pre-digital. The Web now allows small, targeted capabilities to plug into the broader ecosystem, seamlessly. Thus, the Internet of Things (IoT) and micro-apps will drive a whole new wave of innovation in this manner.
Deciding to Disrupt
Whether your organization decides to be the disruptor or, more often, create a digital strategy that positions you to be ready to react when it happens in your industry, understanding the potential options that Digital technologies and ways of working should be part of your strategy assessment. Regularly surveying the competitive landscape to stay aware of the emerging trends is part of being a digital company.