Past Event
Salesforce Success: The What, Why and How of a Center of Excellence
Our on-demand webinar explains how optimizing your Salesforce CRM use can help drive business value.
Companies often struggle to find optimal success with their Salesforce CRM when all parts of the organization aren’t effectively working together. A Center of Excellence (COE) helps ensure your Salesforce success.
A COE is a governing body of people, processes, capabilities and technology that, when thoughtfully executed, can boost your Salesforce program into operational excellence.
No matter the size of your program, establishing governance practices will help companies achieve the following results:
- Vision and direction alignment on all levels of the organization
- Development of depth and optimized experiences
- Streamlined prioritization and subsequent delivery
- Measurable, heightened business value
- An environment that fosters synergies and purposeful innovation.
Join two of our Salesforce experts during this live 30-minute webinar to learn about the Salesforce COE construct and the results it can bring. Attendees will gain a better understanding of what a Salesforce COE journey should look like and the activities that drive desired results.
Applying these basic principles can help companies:
- Improve communication and visibility
- Reduce administrative costs
- Increase platform stability and delivery quality
- Develop in-house cross-functional expertise
- Reduce risks.
If you are a sales, marketing, IT, project, program or process leader seeking to influence and gain more structure in your Salesforce journey, you won’t want to miss this webinar!
About the Speakers
Jennifer Elliott
Jennifer Elliott is a Local Service Offering Lead for our Salesforce Consulting Services Team. Her career started on the client side, managing Salesforce implementations, and building teams for over 13 years. Her passion is creating sustainable, strategic processes and building structures to help clients get the most out of their Salesforce investments.
Deanna Hamm
Deanna Hamm is a Senior Manager within our Salesforce Consulting Services Team. She has over 17 years of CRM, Digital Marketing, Master Data Management and Sales Operations experience with depth in Salesforce Sales Cloud, Service Cloud, and various additional tools across the CRM ecosystem.