Centric Consulting’s Michael McNeal will discuss customer experience engagement at a Salesforce webinar on March 28, 2024.
Centric Consulting’s Michael McNeal, Marketing Cloud Capability Lead, will join Patrick Neff, Principal Manager, Marketing and Digital Experience, Southeast Toyota Finance (SETF), for a webinar showcasing how Centric enabled SETF to unlock actionable insights and improve customer experiences using Salesforce.
The March 28, 2024, webinar — moderated by Aurelia Solomon, Senior Director of Product Marketing, Salesforce — will explore Centric’s use of multiple Salesforce tools and capabilities to deliver, optimize, analyze, and visualize Southeast Toyota Finance’s customer experience.
Centric and SETF partnered to increase customer interactions using numerous Salesforce products, including Marketing Cloud Engagement, Service Cloud, Marketing Cloud Intelligence, and Marketing Cloud Personalization, to provide new data, create new analytics, and deliver new customer experiences.
As a result, SETF has access to a wider range of customer data and insights. SETF is now using this data for more accurate and timely financial messaging across channels, improving its ability to message customers with clarity while decreasing business costs.
Tune into the webinar to hear how the team unified vast and disparate data sources to unlock meaningful and actionable insights about their cross-channel performance and increase customer engagement.