A recently published article in CMSWire, the world’s leading community of customer experience professionals, explores the relationship between the digital customer experience, digital transformation, and AI and how businesses can use each to create a seamless, customer-centric ecosystem.
Reimagining your digital customer experience (DCX) for modern consumers can be challenging, only compounded by adding AI before you’re ready. Colin McGee, Experience Design Service Lead, penned an article for CMSWire, “Transform Your Digital Customer Experience with AI,” which dives into how to use the digital customer experience, digital transformation, and AI to fuel organizational changes.
“Even if technology is the catalyst for change, successful transformation begins with understanding the experiences of customers, defining processes and capabilities, and solving for what technology is needed to meet your goals,” McGee writes.
“No matter how useful, innovative, or interesting your product is, it won’t be relevant if you don’t first understand your customer’s needs and translate your insights into something that adds value in some way, whether that’s making their lives simpler, more efficient, more productive, or just more fun. That’s why DCX is a catalyst for digital transformation – you use it as design criteria to ensure success and alignment.”
Learn the role of AI and data, along with the opportunities they present to improve your DCX in the full CMSWire article.