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      • Customer Experience And Design Consulting Services
      • Digital Design & Enablement
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    • Operational Excellence
      • Process and Capability Assessment
      • Business Process Improvement (Lean/Six Sigma)
      • Performance Measurement
      • Business Process Management (BPM)
        • Centric’s BPM Delivery Methodology
      • Enterprise OPEX Enablement
      • Sourcing and Procurement
      • Supply Chain Operations
    • People and Change Consulting
    • Enterprise Portfolio and Program Management Consulting
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      • Modern Workplace
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        • Application Lifecycle Management
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Our experts love to share knowledge. And it shows! Whether you have a business or technology need, you've come to the right place to find information you can use.

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Blogs

How to Manage and Measure Marketo Engagement Programs

The success of any engagement program - regardless of marketing automation platform - hinges on clear goals you can measure and monitor.
Blogs

Customer Lifecycle Development: 6 Steps to Success in Marketo

Having tools is only the first step in providing engagement-style marketing communications. It's important to create a customer lifecycle.  
Blogs

6 Steps to Improve Data Quality in your Marketo Database

Why does poor data quality persist? How do you get started with data cleansing campaigns in Marketo? We explain.
Blogs

Marketo Program Names: An Underrated, Critical Piece for Success

Learn the benefits of Marketo program naming conventions, and how to create your own, using our best practices.
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