The success of any engagement program - regardless of marketing automation platform - hinges on clear goals you can measure and monitor.

Having tools is only the first step in providing engagement-style marketing communications. It's important to create a customer lifecycle.  

Why does poor data quality persist? How do you get started with data cleansing campaigns in Marketo? We explain.

Learn the benefits of Marketo program naming conventions, and how to create your own, using our best practices.