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How to Manage and Measure Marketo Engagement Programs

The success of any engagement program - regardless of marketing automation platform - hinges on clear goals you can measure and monitor.

Customer Lifecycle Development: 6 Steps to Success in Marketo

Having tools is only the first step in providing engagement-style marketing communications. It's important to create a customer lifecycle.  

6 Steps to Improve Data Quality in your Marketo Database

Why does poor data quality persist? How do you get started with data cleansing campaigns in Marketo? We explain.

Marketo Program Names: An Underrated, Critical Piece for Success

Learn the benefits of Marketo program naming conventions, and how to create your own, using our best practices.