Centric Consulting is proud to be to sponsoring and speaking at The Health Information and Management Systems Society (HIMSS) WA Board’s 6th Biennial Fall Conference.
The conference will take place October 15 and 16 in Bellevue, Washington. Centric Consulting is looking forward to be presenting at the conference, as well as having an exhibition presence.
About our Presentation: “Achieving Patient Engagement through Marketing Automation and Mobile Apps”
Truly connecting and engaging with patients and their caregivers is tough stuff. It takes tactical planning, engaging content and creative technology to cut through the “virtual noise” and keep the attention of healthcare stakeholders.
In Centric’s breakout session, “Achieve Patient Engagement through Marketing Automation and Mobile Apps,” learn from our award-winning case studies how to achieve patient engagement using advance marketing automation and mobile applications in the patient care exchange.
About HIMSS Washington Chapter
The HIMSS WA Chapter has over 1300 active members and their Fall Biennial is their largest events of the year. The event is for anyone (executives, care providers, administration, emerging professionals, veterans, etc) who want to learn how to drive and implement transformation for the Provider, Payer, and Patient.
About the Speakers
Michael McNeal has more than 25 years success in marketing, product development, and project and program management. His experience includes leading teams in marketing, technology, and development efforts. At Centric, he is focused on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space. In previous marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he led efforts in digital, e-commerce, loyalty, social, and direct marketing focused on B2C.
Carolyn Lyons has more than 25 years in the healthcare and life science space, working with clients in the US and around the globe. Her area of expertise is at the intersection of health analytics, next-generation solutions, and operational strategies. Prior to joining Centric as the Healthcare Practice Lead, she held roles with DXC Technology (previously known as CSC), Booz Allen Hamilton and First Consulting Group. She began her career at Northwestern’s pediatric hospital and the American Hospital Association. Carolyn holds an undergraduate degree from the University of Michigan and an MBA from the University of Colorado’s executive program for healthcare and life sciences.
About Centric’s Healthcare MOPs Services
Driving patient engagement provides the opportunity to move from reactive to proactive strategies. Centric’s marketing automation and mobile apps can deliver the right message, at the right time, to the correct person, in the right channel. The ability to have conversations at a personal level can be a powerful tool to become the healthcare voice of choice.