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Learn how to take your customer understanding to the next level with Microsoft Dynamics 365 in our on-demand webinar.
These days, understanding your customers isn’t merely an advantage. It’s a necessity.
Yet for many organizations, customer understanding stops at the surface: purchase history, basic contact information, or perhaps a few behavioural metrics from marketing campaigns. But truly customer-centric businesses know that deeper insight leads to better engagement, smarter decision-making, and lasting loyalty.
So the question is: Are you using your CRM to listen to what your customers tell you?
If you’re using Microsoft Dynamics 365, chances are you’re sitting on a goldmine of customer data that you can transform into actionable insights. But tapping into that potential requires more than storing information. It requires strategy, structure, and the right tools working together.
That’s why we hosted a webinar focused on using Microsoft Dynamics 365 to help businesses like yours improve customer understanding.
Why Customer Understanding Often Falls Short
According to a Gartner study highlighted in our session, while 92 percent of organizations collect customer data, only 23 percent actively use it to improve customer experience. That’s a massive gap — and a missed opportunity.
Why does this happen?
There are a few key reasons:
- Too much complexity in how you store data across systems
- Lack of integration between marketing, sales and service tools
- Limited governance and trust in the data itself
- And perhaps most importantly, an unclear strategy for how to transform raw data into real-time insight
Even if you’ve already invested in Microsoft Dynamics 365, these challenges may hold you back from achieving your desired customer-centricity.
What Microsoft Dynamics 365 Can Actually Do for You
Many businesses still view CRMs as tools for contact management or pipeline tracking. However, Microsoft Dynamics 365 is capable of doing so much more. Its ecosystem is designed to help companies unify customer data across touchpoints, unlock predictive insights, and deliver personal and relevant experiences.
But to get there, you need to know how to use it and what features to focus on.
That’s where our team of customer experience, data analytics, and Microsoft specialists comes in. In this on-demand session, they guide you through some of the most powerful and underused capabilities within D365 that can transform how you understand and engage with your customers.
At Centric Consulting, we specialize in helping organizations maximize the value of Microsoft Dynamics 365 Customer Engagement (CE) to gain deeper, actionable insights from their CRM data. By using connected cloud services, we enable businesses to move from reactive to proactive customer engagement.
What You Will Learn
Here are just a few of the areas we explore in the session:
- The variety of Dynamics 365 features that drive better customer insights
- What a Customer Data Platform (CDP) is and when to consider it along your D365 journey
- How the Customer Insights engine within D365 helps organizations move from reactive service to proactive engagement
- Advanced analytics and cognitive capabilities that will advance what you know and predict future customer behaviours
We designed this webinar to help you shift your CRM strategy from transactional to transformational. Our expertise can help your CRM become a strategic asset, delivering measurable business value and improved customer relationships.
Why this Matters, Now?
Customer expectations continue to evolve — and fast. Personalization is no longer a “nice-to-have.” It’s a must, now. Your customers expect experiences that are intuitive, seamless and relevant. If you’re not delivering that, someone else will.
Dynamics 365 has the capabilities to help you keep up with these expectations. However, the tools alone aren’t enough. You need the right approach to connect the dots, build trust in your data, and operationalize insights across the business.
Ready to Unlock the Full Potential of D365?
Don’t let valuable customer data go unused. Join us for this 30-minute on-demand session and discover how to transform Microsoft Dynamics 365 into a true engine of customer insight.
Watch now to learn how small shifts in how you use your CRM can lead to big leaps in customer satisfaction, loyalty and revenue.
