Articles by Michael McNeal

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Michael McNeal

Capability Lead | Salesforce

Michael has more than 25 years of success in marketing, product development, and project and program management. His experience includes leading teams in marketing, technology, and development efforts.

At Centric, he is focused on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space. In previous marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, e-commerce, loyalty, social, and direct marketing focused on B2C.

Embrace the Power of Generative AI in Marketing: A Salesforce Example

Enabling the generative AI tools within your existing marketing tech (martech) stack might be more effective than purchasing new products.

What Are the Benefits of Salesforce Marketing Cloud?

What is Salesforce Marketing Cloud, and what are its benefits? Learn about the feature-rich marketing automation platform in this blog.

Are You and Your Organization Ready for the Power of Salesforce’s AI Capabilities?

We delve into the world of generative AI, its impact on businesses, and how Salesforce has embraced and used it in its various offerings.

The Most Common Salesforce Marketing Cloud Stumbling Blocks and How to Avoid Them

Salesforce Marketing Cloud is a powerful platform to execute your marketing strategy, but implementation isn't easy. Learn pitfalls and solutions.

Marketing Automation for Your Employee, Partner and Vendor Communications

Using Marketing Automation tools, such as Salesforce Marketing Cloud allows you to streamline sending emails both externally and internally.

What Not To Do With Your Marketing and Martech in 2020

As we settle into 2020, we take a look at the latest predictions and trends for marketing, and specifically martech, for this year.

The Costs of Marketing Automation Success

We explore the other investments necessary to maximize the value your marketing automation platform: data, analytics, and content.