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Digital Marketing: “Isn’t that my digital strategy?”

Digital Marketing requires new capabilities beyond traditional marketing and every digital strategy needs to consider this component.

Lessons From Three Centric Technology Leaders at CodeMash 2016

Three of Centric’s technology leaders, Parag Joshi, William Klos and Shawn Wallace, spoke at CodeMash 2016, one of Ohio’s most popular developer conferences. Over the course of two days, the three spoke on topics including wearables, voice interaction technology and event-driven architecture.

Collaborating and Working Remotely

Millennials and technology continue to drive the trend of working remotely, and as the trend takes hold, how do you ensure the arrangement is effective?

The Customer Journey in the Digital World

When creating a digital strategy, don’t forget the customer – and the customer journey of how they interact with your brand.

Developing a Product Taxonomy

It took thinking about their offerings like a fast-food hamburger, but in the end, the client was able to develop a product taxonomy that worked.

Alexa, How’s the Surf?: Developing Skills for the Amazon Echo

Amazon's Echo offers developers opportunities for developing Skills for the device. Chris Martinez shares his formula for a surf Skill.

Ten Key Components of a Digital Strategy

Determining your digital strategy isn’t an option anymore; it’s a critical factor in today’s complex digital world.

Lean: Back to the Basics

How often do Lean practitioners jump straight into solutions before making sure the audience understands the principles?

Nonverbal Communications: Nine Ways We Say Things Without Words

Scientists say that a substantial part of our normal conversational is actually nonverbal communications. So what are we actually saying?

When To Avoid SharePoint Online

SharePoint Online is an ideal solution - except when it's not. Sometimes, on-premise solutions are the better option - but when...?

Getting to Product Launch

In the third of his four-part series, Dan Driscoll addresses the fundamentals for successful insurance product development projects.

The Cleveland Medical Hackathon

Centric participated in the inaugural Cleveland Medical Hackathon. What did we build? What lessons did we learn?