Centric Consulting’s AI thought leadership was recognized with two MarCom awards in the 2024 international creative competition for marketing and communications professionals.
Centric Consulting’s commitment to creating exceptional educational content for business and technical communities has garnered global recognition, with two of its resources taking home awards in the prestigious 2024 MarCom Awards competition.
The blog series “The Art of AI Adoption” earned MarCom’s top distinction: The Platinum Award, which celebrates its creativity, quality, and resourcefulness.
Meanwhile, Centric’s Microsoft Copilot Preflight Checklist captured the distinguished Gold Award for its invaluable guidance to businesses navigating Microsoft’s AI tools.
This achievement underscores Centric’s dedication to providing expert insights on topics such as AI to help organizations solve their business and technology needs. “Generative AI will be as transformative as the industrial revolution,” said Joseph Ours, Centric’s AI Strategy Lead. “It is altering business by driving real value with tools like AI copilots that significantly improve worker productivity and reduce individual workloads. It’s crucial that we educate our clients on how to best adopt AI for business.”
MarCom’s Platinum Award, given to the most outstanding entries among more than 6,500 global submissions, recognized our educational blog series for providing organizations with strategic insights and practical guidance on successful AI implementation.
Blogs in the series include:
- A People-Centric Approach to AI Change Management: Driving successful AI adoption through organizational change management and program management
- How Operational Excellence Paves the Way: Building the foundations through business architecture and process improvement
- Navigating with a Sound AI Vision and Strategy: Creating an aligned AI vision as the bedrock of successful integration
Designed for businesses preparing to use Microsoft’s AI capabilities, the “Microsoft Copilot Preflight Checklist” earned a Gold Award, recognizing its outstanding value in helping organizations navigate their Copilot journey. MarCom presents The Gold Award to entries judged to exceed the high standards of the industry norm.
These accolades come from one of the world’s most respected creative competitions, with entries spanning 52 countries. The Association of Marketing and Communication Professionals (AMCP) is an international organization consisting of several thousand creative professionals who judge the entries.
Judges are professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. The MarCom Awards celebrate excellence in marketing and communications, with winners ranging from huge international creative agencies and Fortune 500 companies to individual creative professionals.
The awards were applied for and presented to the National Marketing Team, which works with subject matter experts to craft compelling, insightful content for business and technical audiences.
“Our National Marketing team was awesome to work with on this blog series,” said John Malone, Senior Manager of the National People and Change team, who coauthored the blog series with John Jolley, Senior Manager with the Enterprise Portfolio and Program Management team. “From brainstorming content ideas to editing for readability, they made every step of the process efficient and significantly improved the final product. I’m looking forward to working on another project together.”
Check out the award-winning resources:
- Read The Art of AI Adoption series.
- Download the Microsoft Copilot Preflight Checklist.