Centric Consulting’s Jennifer Elliott volunteered Salesforce implementations, which helped Charlotte, N.C., nonprofits improve their operations and serve more people in need.
A 138 percent increase in applications processed and 780 hours of staff time saved annually.
These are only some of the measurable impacts that have made Centric’s Salesforce Local Services Offering Lead Jennifer Elliott a Global Digital Revolution Awards 2025 winner in the Outstanding Contribution to the Salesforce Community category.
The Digital Revolution Awards is a global IT awards program that recognizes and celebrates the best individuals and businesses working in the tech ecosystem. Elliott’s recognition highlights her exceptional volunteer work implementing Salesforce customer relationship management systems (CRM) for nonprofits in her Charlotte, North Carolina, community.
With over 15 years of experience in Salesforce development and implementation, Elliott brings deep expertise from leading global, large-scale implementations across Sales Cloud, Service Cloud, Financial Services Cloud, and Experience Cloud. Not only does Elliott manage complex, multicloud Salesforce implementations every day, but in her spare time, she voluntarily implements Salesforce for nonprofits in her Charlotte, North Carolina, home.
Elliott’s nonprofit work started when she first volunteered to complete a Salesforce implementation for Crisis Assistance Ministry of Gastonia (CAMG). Working through Apparo, a nonprofit that matches IT professionals with agencies needing their skills, Elliott assembled a team of fellow Centric volunteers to help the organization modernize its systems for processing emergency assistance applications.
The impact was transformative. After implementing Salesforce, CAMG increased the number of applications processed by 138 percent between July 2022 and July 2023, while reducing staff time by 780 hours per year. The automation allowed potential clients to apply online rather than traveling to CAMG during office hours, making assistance more accessible to those in need.
“It has changed the way we work,” said Jenny Moran, CAMG Finance and Marketing Specialist. “We could not have done this volume without the Salesforce system. At the end of the day, more people are receiving the help they need.”
Elliott carefully documented her work throughout the process, enabling her to conduct a second Salesforce implementation at Matthews HELP Center, which provides short-term crisis assistance to those in need. Here, Elliot’s team revamped the volunteer and donor management processes. Elliott and the Centric team are currently working on an implementation at another local nonprofit, Servant’s Heart of Mint Hill. Her nonprofit work spans five projects in the sector, demonstrating sustained commitment to purpose-driven technology solutions.
In addition, Elliott is designing an innovative upskilling program that leverages volunteer projects to help aspiring professionals gain real-world Salesforce experience, furthering her mission to build inclusive, purpose-driven tech communities and empower the next generation of Salesforce talent.
“Jennifer exemplifies Centric’s core value of ‘ignite passion for the greater good,’” said Traci Whetzel, Centric Consulting’s Salesforce Practice Lead. “Not only does she strive to make her community and surrounding communities better, but she encourages others to do so while demonstrating how technical expertise combined with commitment can create a lasting positive change in the lives of others.”