Sentiment Analysis

Articles by John Tourles

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John Tourles

Capability Lead | Experience Design

John has been reshaping the employee and customer experience for well over two decades. Trained in sociology and international business, he has served industries ranging from financial services, e-commerce, education, and shipbuilding, to name a few. John’s background in technology, operations, and customer experience helps him bring a unique perspective to creatively solving problems. Follow John Tourles on LinkedIn.

Improve Your Customer Experience With AI-Augmented Sentiment Analysis

Discover how generative AI transforms sentiment analysis into a customer insight machine — and how to prepare for it.

Why Design Systems Matter: Building Consistent and Scalable Customer Experience Design

Here's why a strong design system ux matters for consistent, scalable customer experience design and faster delivery.

Centric’s 7 Design Thinking Process Steps: The Blueprint for Successful Transformation

Learn how you can take customer service into account with these five tips for business process design.

Is Design Thinking Included as Part of Your Core Business Strategy?

Design thinking helps you be customer centric, not simply to to defeat competitors, but to delight customers.

Customer Centricity: Evaluate Your Perception vs. Their Reality

Most companies think they know their customers, but miss the mark on priorities. Our webinar reveals the path to true customer centricity.