How We Helped Say Insurance Implement a Big Data Solution and Engage More Customers
Say Insurance™, a new auto insurer under the Shelter Insurance umbrella, was looking to looking to expand their new line of business into the direct insurance model from Shelter’s traditional agent-based model.
Getting insights into this new customer base was critical to the launch of this new company.
Enter Centric: A Big Data Approach to Expand Customer Insights
Say Insurance looked to Centric Consulting’s Insurance Practice and St. Louis office to provide analytics support for a new business within the Shelter Insurance® family.
Our expertise in providing unmatched insurance consulting experiences blended well with Say’s core purpose of bringing an unprecedented level of transparency and ease of doing business in the insurance industry. Our partnership was a natural fit to help Say with high-tech analytics and best serve their customers.
Working as a team, we used our insurance expertise to help define an analytics roadmap that gave key business insights and technical experience to create a big data solution. This would help monitor the user experience as Say Insurance customers navigated everything from the website to the insurance plan setup.
The Results: Key Consumer Insights
In 12 weeks, the joint team was able to implement a “Big Data” solution using Hadoop and Tableau.
By deploying this new technology, the team was able to quickly read in-stream data regarding internet and call-center based quotes without a large upfront data model design effort.
Using Hadoop’s strength in handling different structures, volumes of data and complexity of data, the team was able to create Day 1 insights and demonstrate how to use the new technology, and how it would correspond to digital marketing initiatives.
