We worked with a digital marketing agency to develop three data dashboards to better track unit and client retention and productivity.
In an age where there is an immense amount of data readily available for business consumption, it can be challenging and cumbersome to determine the information that actually matters. It is even more difficult to house, store and showcase this data in a way that promotes ease of use and drives insights that impact business success.
Our client is a fast-growing digital marketing agency that provides personalized digital marketing strategies for local businesses. Historically, our client has enjoyed a higher-than-average customer retention rate across 10,000 diverse accounts in nearly 100 different specialty areas.
Despite their success, our client was experiencing growing pains. While partnering with more and more clients and employing more and more agents, the company amassed a wealth of data that could propel the company forward if used in the right way. But, executives didn’t have an easy way to analyze the data that reflected business performance quickly. It became increasingly challenging for them to leverage all their important data effectively.
Our client looked to assemble executive data dashboards they could access across mobile and browser interfaces to house and view their data more easily and enhance their analysis capabilities. But, they needed the help of a partner.